The problem with model marketplaces

DISCLAIMER: This is not a hit piece on marketplaces or their owners. I’ve bought from them all, will buy more from them in the future, and as far as I know am on good terms with all of the major ones. This is not me throwing anyone under the bus, but rather a STRUCTURAL CRITICISM of the business model (from perspective of a repeat buyer) that all markets ascribe to.

Oh, and for any normals reading this, “buying a model” does not mean buying a human being to be trafficked to your sex dungeon, but rather shorthand for “buying the introduction to the model from the recruiter.”

You can find the list of Fed Approved markets here.

Also, before we dive in, I want to give a quick shoutout to the owners of the OnlyModels market. They had their original channel banned several months ago and it’s a shame because they always have an interesting selection. Click here to join their market.

Now, with that out of the way…

Table of Contents

Let the feather ruffling begin

As someone who just celebrated their 3 year anniversary in the OnlyFans management world, I’ve been lucky enough to witness the birth of a phenomenon: the model marketplace.

Originally created by Sean Suarez (is he still around?), model marketplaces completely changed the OFM game and directly contributed to the growth of the community over the years.

For the uninitiated, model marketplaces work like this:

Models are recruited, pictures collected, stats obtained, and they are listed in Telegram to be “purchased” by aspiring agency owners eager to skip the first major stumbling block in OnlyFans management: finding a girl who agrees to work with you.

Yes, each market has their own unique “personality,” but from the consumer perspective, the way they are run has remained virtually the same since their inception in 2022.

Funds are still collected via crypto, a warranty is still offered if the model flakes, and all the same information is still gathered by the recruiter.

And in my opinion, that’s exactly the problem.

Model marketplaces revolutionized OnlyFans management in 2022 — and then immediately stopped evolving. They’re still selling poorly-defined partnerships instead of functional workers, and the oversupply of low-quality models is strangling the entire ecosystem.

A brief history of model marketplaces

In order to understand where I’m coming from with my opinions, let’s take a closer look at the history of model markets. As I mentioned in the intro, I have been around since before markets even existed.

Sean Suarez created the first one, BTZ took the ball and ran with it, and it’s essentially his standards that solidified across the industry as copycats sprang up to fill the insatiable need for new talent.

By some stroke of luck, BTZ and I started in OFM within a month of each other. Through a chance meeting on BHW, around 10 of us joined my Telegram group and talked about OnlyFans management when there were NO groups. A month later, we discovered the Ginger Menace and the rest is history.

Once BTZ’s market started picking up steam, I managed to convince him to do a call with me so I could “pitch” him on teaching me his method for the purpose of partnering on a paid program. This was long before he became the institution that he is today, but even back then I could see that he was onto something.

He was nice enough to do the call with me, giving me all his materials for free, which I then proceeded to do absolutely nothing with. I still hadn’t really made any money in OFM and was struggling to monetize my group and YouTube channel while I figured out how to crack the OFM code.

Over the next year, I watched as his market exploded in growth for the following 4 reasons:

Exclusivity – he was pretty much the only game in town
Volume – he had far more models in his market than all others combined
Security – he had an iron clad 21 day warranty where a user could return a model for ANY reason and get a refund
Professionalism – his Anglo T1 assistant handled requests in the American style of a cheerfully-caffeinated retail worker in a major shopping mall

Because of this, any time someone in ANY group asked, “Where can I buy models?” or “Which marketplaces are legit?” – the safest answer was always, “BTZ.”

Eventually, other markets started popping up.

BTZ sold a recruiting program, notably purchased by MVP (who became his star pupil), who eventually matched or even surpassed BTZ’s volume.

You can check their AirTable, but I believe at any given point MVP has 200+ models available to choose from.

Saturation is a problem that we’ll get into later, but in the peak 2022-2023 days of OFM when TikTok was all the rage, Reddit was more forgiving, and Snapchat didn’t require you to do a biometric retina scan to create an account, OFM was much easier and managers could be less picky with the models they recruited.

OFBestDeals had a nice variety of non-SA clones, OnlyModels had high status gold diggers, and VGT had random French girls. In 2024, EXPRESS became the place to go for Eastern European and Russian girls. And from there, the industry standard of data collection and smooth handovers was more or less “perfected.”

And so from the perspective of the consumer, these markets conveniently operated more or less identically to one another.

These operational standards were formed roughly 2.5 years ago, only a few months after marketplaces even became a thing. But as a famous business guru once said, “What got you HERE will not get you THERE.”

And in my opinion, it is this lack of development of the customer experience in marketplaces that is the root of the problem.

Nothing ever changes, it just gets worse

If you ask anyone who has been working in OnlyFans management how the game has changed over the past few years, you won’t find a single person who will say the game has gotten easier.

Yes, the OGs have gotten more sophisticated as business owners.

Yes, our management styles have improved.

And yes, our SOPs have become more clear and handoff-able to untrained VAs to get them up to speed quickly.

But every MONTH that passes sees new updates from the peripheral services required to make OnlyFans management work. And they are never in our favor.

When I talk to normals about OnlyFans management, they invariably get a grin on their face and say some dumb shit like, “Oh yeah? Wow I bet you make a lot of money, hehehe.”

And it’s like… yeah, I guess we do. But my fucking god, you have no idea the amount of bullshit we have to deal with.

Yes, every business has problems.

But “normal” businesses can run conventional strategies like paid ads, cold email, referrals, partnerships – all of which are incredibly difficult (if not impossible) with an OnlyFans agency.

What sets OnlyFans management apart from “normal” businesses is that you are technically not allowed to promote your OnlyFans models ANYWHERE. If you are not already working with celebrities or established influencers, then you have to break the rules to get ahead.

Every core channel — TikTok, Reddit, Snapchat etc — now demands stricter verification, higher spend, or more frequent account replacement.

Ever-increasing competition from other models and managers, constant social media changes that negatively affect our marketing, rogue chatters and VAs, mentally ill models who run off with your money, legal trouble – you name it, there’s someone on TG who’s been through it.

The uncomfortable truth is that nobody wants OnlyFans AGENCIES to succeed. We are a necessary evil that carries the entire industry on our backs, yet NOBODY – not OF, not the models, not the fans, not the platforms, NOBODY – wants to admit we even EXIST, let alone that the industry literally cannot survive without us.

Sure, you can still make money. I’m not saying it’s impossible.

But what worked in 2023 doesn’t work in 2025, and what works in 2025 will probably stop working in 2026.

At best, today’s methods will continue to work BUT with additional steps, improvements, adjustments, tweaks, etc – all of which will require more manpower, more money, more monitoring, and yes, more headache – in order to run effectively at scale.

But you know what hasn’t changed? Yep, you guessed it – model marketplaces.

Stuck in the past

From the consumer perspective, the model marketplace buying experience has been functionally identical since it’s inception in late 2022.

Now let me make 1 thing clear: this column is NOT a criticism of the marketplace OWNERS themselves. To quote Ice T, “Don’t hate the player, hate the game.”

Also, I’m conscious of the fact that it’s easy for me to stand on the sidelines and criticize a business that I have very little experience running myself. I ran a model marketplace for about 3 days before I said “oh hell no” and wrapped it up.

Stupid agency owners, stupider models, scammers trying to double dip and tell the model she’s been “purchased” after asking for a refund – yes, I get it. Running a model market is not for the faint of heart.

Much like in OnlyFans management, the survivors in the marketplace game have flourished because they’ve been able to IMPROVE despite the forces against us. You think BTZ and MVP had a lot of models 2 years ago? One look at their markets and you’ll see that they are filled to the brim with reasonably attractive if not downright stunning girls who claim to be eager to work. Internally, they seem to have gotten better.

As agency owners, we are spoiled for choice when it comes to models. And this is in large part due to the fact that the marketplace owners who have stuck around survived because they are just that good at what they do.

But aside from lower prices, the customer experience has not improved. In fact, one could even argue that it’s gotten worse, especially for experienced buyers like myself.

As a buyer who has bought 5 figures worth of models from ALL of the major markets I can tell you that the purchase flow, the questions asked, the screenshots shown, even the warranty terms — are virtually identical to what I saw in early 2023.

In case you’ve never been through the process, buying a model generally works like this:

You browse a market for a girl who seems like a good fit
You contact the marketplace owner to see if she’s still available
If yes, you ask your questions that are not answered on the lead card (“Why the drop in revenue? Will she do reels? Does she have tattoos?”)
If the answers are to your liking, you send the funds
Marketplace owner connects you to the model via WhatsApp
You arrange a Zoom call to introduce yourself and your agency
If all goes well, you send the contract which she signs promptly
You begin working together and make a bazillion dollars

Not only is that many opportunities for the process to break down, but that’s even BEFORE you start to work together.

“But Papi, you stunning and brave speaker of truth,” I hear you say. “There’s a warranty if something happens!”

Why yes, you uncharacteristically observant reader of great literature, there is. And we’ll get to that later, believe that.

But the point is that THIS is the process – often without much variation – that markets have been employing since they took off in late 2022. And in my opinion, it has failed to keep pace with the rest of the changes the industry as a whole has experienced since then.

Why the house always wins

As someone who has been in the game for as long as I have, I’ve bought my fair share of models. And overall, it’s been a net gain.

The amount of money I’ve earned – directly or indirectly – from models that I’ve purchased from markets has far far FAR outweighed the amount I’ve spent.

Let’s say I’ve spent somewhere between $15–20k on models over the past few years, spread across the five main, consistently stocked markets — BTZ, OnlyModels, OFBestDeals, MVP, and Express.

There have been wins, but far more losses. In fact, most of the models I’ve bought didn’t work out — they quit, ghosted, or never produced content beyond the onboarding week.

Still, the few that did perform covered the losses and then some. The winners paid for the losers ten times over.

Logically, that should make me double down and keep buying. But investing in models isn’t just arithmetic — it’s psychological. Most agency owners don’t have the stomach to take nine small losses before hitting one jackpot.

No agency owner wants a model economy where profit depends on cycling through nine unproductive recruits to find one who shows up and follows instructions.

From what I’ve seen, most marketplace owners want their buyers to win. They want every transaction to end with a model who integrates smoothly, earns enough to change her life, and becomes a long-term success story. That’s the fantasy everyone’s selling — but the structure of the system makes it almost impossible to deliver consistently.

Yes, it’s true that most inexperienced agency owners are a mix of inefficient, lazy, stupid, and naive, (and I include myself in that statement).

Even accounting for that, the success rate of finding models who are genuinely prepared and capable of doing the job they’re being hired for is still way too low given the state of the game’s current evolution.

Let me dumb it down:

Less than 1% of the models listed on marketplaces have the slightest fucking CLUE what being an OnlyFans model really entails. And my position is that it’s the SELLER’S fault for that being the case.

Or rather, it’s the STRUCTURE of the buyer/seller dynamic and sales sequence between agency and marketplace owners that heavily favors the seller far more than the buyer.

Some people may disagree, but I would make the argument that it’s the SELLER’S responsibility to adequately prep the model for what her actual responsibilities will be once she is signed, NOT the buyer.

The reason this doesn’t happen, however, is because it would hurt sales. And there are 3 reasons why.

1) If some models understood the actual workload, they would prematurely drop out of the sales cycle

For most women, choosing to become an OnlyFans model marks the transition into the category of “last resort.”

It is one step before becoming a sugar baby, stripper, escort, or street hooker. And I don’t say that disparagingly, it’s just a fact.

Yes, there are narcissist divas who love the attention. Yes, there are influencers (is there a difference?). Yes, there are young girls who just fall into it because of personal connections or because they have insane bodies. And yes, there are even superstars who buck the stereotype and are a dream to work with.

But the sad reality is that 99% of OF models do it because they need the money and have no other options.

Most aspiring OnlyFans creators have no marketable skills, lack discipline, are low intelligence, have no professional background, have never cultivated a work ethic, and they view OF as their last resort before they begin meeting men in person for ACTUAL sex work.

NOTE: I just also want to clarify here that none of my models are like this. I only work with superstars. Just saying.

The point is that these girls are not the type of people you would want to hire for any role, let alone form a percentage-based partnership that can’t gain any traction without significant output on their part.

Does this mean that all models listed on markets are like this?

No, that’s not what I’m saying. For a girl to patiently provide the info required to be listed shows a relatively high level of intent, at least compared to the ones who don’t even respond.

And it’s true that working with salary models may mitigate this somewhat.

But just because you pay a salary doesn’t magically transform low quality human beings into ideal workers. Ask anyone who’s ever hired a VA.

Recruiters avoid telling models what daily output looks like — how many clips, how often, under what lighting — under the auspices of “every agency is different.” And while that’s not incorrect, I believe the primary reason is because clearly defining a model’s actual responsibilities (you know, like a job description) means conversions will take a hit.

Sounds harsh, but let me switch sides and defend marketplace owners for a moment.

I’ve done a fair bit of recruiting myself, and I can tell you that ANY creator who can sit still long enough to answer all the questions on the lead form has ALREADY set herself apart from 99% of the trash she’s competing with. That’s how low the bar is.

And that’s not even counting the rest of the girls who are disqualified because they are too ugly, too old, or too fat to even be listed for $20. That’s not an exaggeration.

Let me defend them further: recruiters in ALL industries face the same challenge – they are forced to highlight the good and gloss over the bad.

The whole “We’ll get you to $20k/month by 3 months and we’ll do all the work!” has been repeated so often that some models have actually been rushed to the hospital because their eyeballs rolled into the back of their head with such velocity that they suffered a traumatic brain injury.

(I’m joking of course. Models don’t have brains.)

Jokes aside, recruiters still say these things, because they WORK.

Unfortunately, what they DON’T say for fear of blowing the lead is that these models will have to provide a constant supply of NEW, adequately lit, competently composed, and platform-safe pics/videos in order to market them effectively – a skill in and of itself.

And remember – very few of these women have ever had the experience of grinding through skillwork.

2) Most agency owners can’t spot a rotten lead

Replace “bitches” with “OnlyFans models” and “niggaz” with “agency owners” and it’s pretty much the same. David Jones would make a great manager.

Sadly, most agency owners can’t tell the difference between models who “wash they pussy in tha sink” and a superstar. They confuse attractiveness with reliability, ignore response latency, and often think “best case scenario” instead of adequately considering RISK when investing their time and/or money into working with a creator.

Worse yet, they may believe that they can turn a rotten model into a superstar, but you can’t turn lead into gold.

And because most OFM bros do not have any recruiting skills of their own, they have to take what they can get. This often means trying to force a rotten model to do things that rotten models will just never do. Even the most basic things like responding to messages on time, providing content according to the guidelines given, and yes – going above and beyond what’s asked of them.

Go ask 100 agency owners if any of their creators put in extra effort without being asked. Most of them would laugh you out of the building.

“Extra effort? I can barely get the bitch to send me a selfie in under 48 hours!”

Maybe I’m wrong, maybe I’m being cynical. But believe me, there are girls out there that are an absolute dream to work with.

They respond as soon as they see your messages, they pay you immediately, and they even come to you with things they’ve done WITHOUT YOU ASKING THEM TO that show that they really care about making this work.

The best girls do more than what’s asked of them. The worst girls act like they’re doing you a favor if they do anything. It’s night and day.

And since you’ve read this far, let me put you on some game: the best litmus test for whether a model will be good or not comes down to one thing: response latency. In other words, how long does it take her to respond to your messages and requests?

Most agencies don’t seem to have ANY litmus test, let alone model marketplaces. Trying to reel in an attractive model on Instagram is not an easy thing to do if you are not a celebrity or influencer yourself. Adding screening questions or work requirements on top of that would unquestionably drop the number of listings recruiters would add to their markets.

So I recognize that they are in an unwinnable position.

Plus, it can also be argued that none of us have a crystal ball, and that you can’t pre-judge a model’s work ethic or chance of success based on her country of origin, what she looks like, or her physical appearance. Fair play.

3) Model marketplaces exist for 1 reason: to make money

Back when I first discovered the OFM spirit animal – the Top G himself – I remember getting my hands on a pirated copy of Hustler’s University.

I believe you can find it on YouTube now for free, but it’s an excellent course in business that unironically showcases Tate’s surprising level of entrepreneurial acumen gained from running a profitable cam studio.

I remember being skeptical when I started watching it, thinking that he was just another social media blowhard trying to sell a course.

But one of the first things he said was that he cut his teeth in commission-only sales. Having a decade + of sales experience myself, I remember thinking, “He’s like me, he gets it. I should pay attention.”

It’s a great watch and I highly recommend it, esp if you’ve never seen it.

Another lesson that stuck with me was his take on working with agencies. I’m paraphrasing here, but he said something like, “Never work with agencies. Agencies exist to make money for the agency, not for you.”

I realize the irony of holding that statement in high regard while running an agency myself, but I’ll be damned if it’s not true. Yes, of course I want my models to succeed. I want my chatters to make money and be happy.

But if I’m being honest, what I want more than my CLIENTS and EMPLOYEES to make money, is for ME to make money. And if it comes from 1 model or it comes from 10, I am less inclined to care.

In the past I’ve outsourced tasks to agencies: marketing, chatting, ads, etc. I no longer work with any of them. What does that tell you?

Tate argues that hiring employees is preferable to contracting with an agency.

The agency has multiple clients and many distractions. If they lose a client, waste a client’s time, or fuck up a client’s business, all they say is “oops, my bad” and move on. At worst maybe they refund the client. You don’t pay an agency for their time, you pay them to perform a task – regardless of how much time it takes.

The employee, on the other hand, answers only to you because YOU are their only source of income. YOU are the only one they need to keep happy. Not only that, but YOU pay them for their time. Meaning you can fill their time with whatever tasks you want them to do.

Marketplaces aren’t particularly interested in whether or not you succeed with the model. Once the introduction is made, their job is done.

Yes, I’m aware that marketplaces stay in touch with models in case they have a bad experience with the agency or need to be relisted. And of course they would prefer that you both ride off into the sunset and light cigars with $100 bills in your Bugatti.

But if that doesn’t happen, thems just the breaks amigo. Better luck next time, shit happens, thanks for playing.

And you could even make the argument that it SHOULDN’T be their job. You’d have a case there for sure. But in the next section I will tell you why I don’t think that is the case anymore like it was when this all began.

Please, for the love of god… no more Argentinians/Colombians

I will admit, there are some tempting advantages when it comes to working with South Americans.

Many of them are very attractive
They are money motivated
They don’t give a shit about their “brand”
They won’t do any research on your agency before joining
They frequently have huge knockers

Sounds like a dream, right? For some it might be, but for me there are a few dealbreakers that make it virtually impossible to work with them in any capacity.

They don’t seem to have any ability to delay gratification
They quit easily
They are lazy
They don’t speak English
They are less trustworthy and more likely to run off with your money

I can’t speak for everyone, but my experience with South Americans has been abysmal.

I’m a very language-oriented guy. I try to choose my words carefully. I like to prepare SOPs, training videos, demonstrations, etc. All things that require some level of communication in order to make the person I’m speaking with understand and act on my message.

The other problems all come down to work ethic. I’ll try to be as un-racist as possible here and just chalk it up to cultural differences.

Excepting the Mexicans who do manual labor in America (who are considered North American, by the way), South Americans are the laziest culture I’ve ever had the displeasure of working with.

Maybe it’s just something I don’t understand, maybe they have a secret high gear somewhere in their psyche, but I haven’t discovered how to get them to do what I want.

Yes, they can be extremely attractive.

And when I browse marketplaces, sometimes I’ll see a Latina with the hugest most jiggly milkers I’ve ever seen and I think to myself, “JFC that’s $50k/month hanging off her chest..“ Dollar signs flash in my eyes and cash register CHA CHING noises can be heard all around.

Despite my better judgement and history of negative experiences, I’ll still contact the marketplace owner and ask about her. I mean, MAYBE there’s a chance, right? Who am I to judge a model’s work ethic just because of where she’s from? It COULD work, theoretically, hypothetically, if I could just get her to make the content – right? RIGHT?!?!

Something about huge titties really just makes my brain stop working, it’s actually pretty amazing. I’ll literally be thinking, “but she’s South American. It’s never going to work. Her English is 1/10. She won’t do the work.”

But then I just see those melons and I’m like, “Fuck it, it’s only $700. Let’s roll the dice.”

I have not cracked the code on working remotely with South Americans. I’ve heard some people have good results paying them a salary, but as I said earlier, paying a salary does not turn a trash worker into a good worker.

Yes, the money may motivate them, but take one look at many American “entertainers” to see that money does not reliably turn low class trash into hard workers.

If I see a market only has South Americans, I tend to spend less time browsing because I know they’re all basically the same. In my experience, the likelihood of getting a superstar from a South American country is much lower than Western, Anglo, Asian, or Eastern European countries.

To make matters worse, the infestation is EVERYWHERE. And I mean everywhere. South American clones now make up roughly 75% of the listings across all markets combined.

You’d be hard pressed to find a market without Argentinians/Colombians. Even EXPRESS market, known for its Slavic talent, has had a few creep in.

At this point, I think the oversupply of cheap South American models are doing more harm than good – not for the consumer, but for the markets themselves.

For the consumer, it’s actually a good thing.

More models = more competition between markets = cheaper prices for consumers.

And while I personally haven’t cracked the code on working with SA clones, I’m sure there are agency owners out there who have. Or that there are some newer agency owners who are willing to drop $1000 to get 2-3 decent looking Argos to get some quick reps in.

However, in my opinion, the way forward for markets is less “does-she-have-a-pulse-ok-let’s-list-her” and more a curated experience for agency owners.

But before we go over that, one last rant.

The worst part about buying models from markets (no, it’s not the money)

Leads on model marketplaces have pretty much all the same information: Age, country of residence, expected compensation, etc. You could say at this point it’s an industry standard.

However, one of the most arbitrary and useless data points on the lead form is “hours available per day.”

Yes, I said arbitrary. Useless. Pointless. Meaningless. And that’s me being nice. If I didn’t feel like being nice, I would use words like “misleading,” “fake,” or “total bullshit.”

Why would I – the most level-headed and wholesome OFM person to ever have existed – say such mean things about that poor little data point? Well, because it’s the truth.

“Hours available” implies time spent in PRODUCTIVE WORK, but in practice it measures NOTHING — just a vague answer to a vague question with no mention of what the creator will be asked to do during her availability.

If I hire someone for a job and they tell me:

They are ok with producing social media content
They are willing to produce anything up to and including explicit solo content
They are available for 4-5 hours per day, 7 days a week

Then to me, that means that I can say to little Federica, “Set your watch for 4 hours, get a tripod, and spam these reels until the timer goes off. Then pull out your little Motorola flip phone and post them to these Instagram accounts that my team made for you.”

When a model claims to be available for X hours per day, it DOES NOT MEAN:

if I feel like doing it
if I’m comfortable doing it
maybe I’ll do it
if I think it’s not too much work
…then yes, I’m available for that length of time.

Much like the infestation of SA clones, this lack of accountability and understanding is endemic to ALL markets. The SYSTEM makes no attempt to account for it, yet it is the single biggest dealkiller in the game.

A perfect illustration of this problem is encapsulated in a recent conversation with a prominent marketplace owner who’s name you know, who shall remain nameless, who I have bought MANY models from in the past, who actually owns and operates one of my favorite if not my #1 favorite market.

Read the image at the top of this section as it details our conversation.

And that conversation, gentlemen, is the core problem with model marketplaces right now. But let me spell it out for you.

The critical design flaw in how marketplaces operate is that models are onboarded without a defined job description, production quota, or content standard. Marketplace owners then push the burden of explaining the role onto the buyer (AFTER payment has been made) — when in reality, that responsibility should fall on the seller instead.

These models have no real understanding of what the job entails, so when asked vague questions about their availability, they respond with equally vague, meaningless answers. This disconnect in expectations inevitably causes problems — broken contracts, frustrated agency owners, and disheartened models.

Everybody knows that most normals – and that includes aspiring OnlyFans models – have NO IDEA how agencies take no-name dime-a-dozen girls and turn them into profitable income-generating assets. What they think it is vs what it actually is (if they even think anything in the first place) is completely ass-backwards.

These models seem to think all they are going to have to do is put on some makeup, dildo themselves once every few days, and they’ll make the big bucks. They don’t understand anything about lighting, photo/video composition, social media strategy, running bulk accounts, proxies, VPS, hiring and training VAs, banking – nothing.

Nor do they NEED to know these things.

But that just makes it even more frustrating, because they are not being told the shit they NEED TO KNOW (i.e. what the fuck they’ll actually be doing) before they are handed over to the buyer.

Making matters worse is the reality that they probably don’t speak English. And when you add the fact that they are generally low quality human beings with poor work ethic AND NOBODY HAS TOLD THEM WHAT THEY’LL ACTUALLY BE DOING, you have a recipe for disaster.

I’m not saying we need to train them into mini agency owners, but there has to be a middle ground between “you’re going to make content” and “here’s a 20 hour course on being a model.”

Maybe some of you would say that my expectations are unreasonable.

“60 reels a day?! But that’s such a big number! How can anyone do that much! You’re a slave driver!”

You’re entitled to your opinion. But let me counter with this:

These reels are 5-7 seconds in length
They do not require any speaking, lip syncing, skits, dancing, or other complicated shit
The models do not need to “think of ideas”
The models do not need to do any posting themselves (although if they do, they will progress faster)
The models do not need to profile the accounts, nor do they need to source emails/phone numbers for account creation
The models oftentimes do not even need to show their face (meaning they don’t need to spend an hour putting on makeup)

Still think it’s too much? Ok, then let’s do an experiment.

Pull out your phone, find the camera app, press record and wait 7 seconds. Then press the stop recording button. Let’s say you are a boomer with fat thumbs and a heavy phone and it takes you 30 seconds.

What is 60 reels x 30 seconds per reel? 30 minutes.

Let’s include captioning, choosing a song, tagging a location, and posting latency and GENEROUSLY add 1 more minute to each reel.

1.5 minutes x 60 pieces of content = 90 minutes of work.

So you’re telling me these bitches can’t be bothered to do an HOUR AND A HALF of work? When they spend all day on their fucking phones anyway?

If a model says she is only available for an hour a day, fine. But go right now and look through the markets, check 100 lead cards, and tell me the number of girls who are available only for an hour a day. Most of the time it says 3 hours, 4 hours, some say 8 hours.

And what’s even more frustrating is when the lead sheet says, “The model is very hard working and motivated!”

Okay. And what exactly does that mean? No seriously, what do you mean by that? Really please tell me what it means, I do not understand.

It means she is broke and wants money? Okay, that’s a good start.

But does that translate into meaning that she is willing to spend TIME and EFFORT fulfilling her end of the bargain – in this case producing a high volume of video and photo content DAILY we can use to market her to the unwashed masses?

No? Well what does it mean EXACTLY? What does she think she will be doing for 4 hours a day? Really, please tell me. I would like to know. Go ahead, get a specific answer for me. I’ll wait.

Because I can tell you after doing this for 3 years, that I know EXACTLY how much content I need from a bitch in order to generate some fucking money.

And okay, she says she’s available for 4 hours a day. And she’s not mentally prepared to bulk produce social media content. But she HAS agreed that she will “create content” and is “available” for 4 hours a day.

So she is available FOR WHAT, EXACTLY?

Masturbation videos? Okay, well I hate to break it to you, but there are very few girls who can masturbate nonstop for 4 hours a day. That’s straight up athleticism. Sure, some of them exist on cam sites. But they build up to that level, they don’t start there from day 1.

Does this mean they think they are going to be flicking their bean on cam for several hours a day? Doubt it, because I bet you 99% of these girls have already been down that road and quit immediately because they didn’t like it and made no money.

So tell me, specifically, in detail, WHAT EXACTLY IS SHE PREPARED TO DO FOR THE TIME SHE IS AVAILABLE?

Because I can tell you what I need her to do. I can tell you probably what other agency owners need her to do, too. Yet by the time we are introduced, she still has no idea.

The burden is placed on US – after we’ve already paid – to break the news to her that sorry cupcake, you’re not as special as you think you are, and just because guys simp over you in your little home town does not mean middle-aged white Americans are going to shell out their hard earned freedom units to see your snatch – ESPECIALLY if you’re too lazy to flip your fucking phone around and record 5 second videos of yourself for a few hours a day.

Maybe some of you will tell me, “skill issue.” Fair point.

But then tell me: how many models do you have?
And tell me as well, are you running 100% of the marketing for them?
And what, you are re-using the same 50 selfies she gave you when you onboarded her?
And she only makes 1-2 reels a day and you get ANYWHERE spamming those across accounts?
You do all that for her in exchange for literally 5 minutes of work per day on her part?

Tell me then, Mr Skill Issue: how many models are you running like that? 2? 3?

Well la dee da, good for you. Have fun tweaking your glorified ewhoring hustle for the rest of your life. I’m trying to expand and build a money printer that runs without me having to outsmart $50 billion dollar companies. And in order to do that, I need the cooperation of live intrinsically-motivated humans.

You can be an agency with 2-3 models that relies heavily on blackhat marketing. Or you can be an agency with a lot of models that relies on organic marketing. Pick one.

Now listen up, young brothers, because I’m about to bring it home for you. This is why this matters.

Marketplaces are still operating like it’s 2022 — like all an agency has to do is spam 50 selfies on Reddit to have an average Argentinian clone hit $8k/month her first month. Unless she’s exceptional (read: has tits bigger than your head), that doesn’t happen anymore.

Sure, there are some diehards who still make it work. But they have 3-4 salary girls that have been with them for years and THAT’S IT.

For everyone else — the new agencies, the solo operators, the 99% who haven’t been ewhoring since 2017 (aka: most of us) — the entire game depends on organic, white-hat marketing. That means TikTok. Instagram. Reels. Daily content. Consistency.

And why am I making such a stink about this?

Well, WHOM’ST do you think is buying models?

WHO do you think the model-buying market is comprised of? It’s NOT agency owners with capped, frequently-patched methods that only work for a small number of girls. It’s NOT agency owners with easy access to influencers with high follower counts.

Let me put it in big letters.

Most agency owners rely on COOPERATION from the model to produce a high volume of social media content EVERY DAY. If the model cannot or will not do this, then she is functionally useless to the majority of agency owners. And if she is USELESS, then nobody will buy her.

Any way you slice it, MOST girls who work for MOST agencies are expected to produce Reels and TikToks.

Most are not going to do straight up porn
Most will not cam
Most will not be promoted on dating apps
Most will not have mass DMs run to promote them
Most will not have mother/slave run for them
Most will not be promoted on Reddit
Most will not be promoted on Twitter
Most will not be promoted with paid ads
Most will not be established influencers and celebrities with an audience that can be immediately monetized
Most will not already have large OnlyFans accounts and simply want to move to a different agency

So what does that leave? Instagram and TikTok. That’s it. That’s the game.

Now, let me REALLY blow your mind: WHY do you think at any given time there are 600+ available models spread across all of the markets at any given time?

Why doesn’t someone just go in and snap them all up? Everything can be outsourced or automated, right? So can’t you just hire a bunch of VAs or buy the right software to get the subs and sales?

Obviously it’s not that easy, but WHY?

The reason is because once you get to a certain level, the WEAK LINK is almost invariably the MODEL.

SHE is the weak link, full stop. Not because she’s bad, stupid, defective, or unattractive – but because she does not do the only thing that we need her for: which is to strategically spam motherfucking social media content.

But as much as I love to shit on them, I have to admit that it’s not ENTIRELY their fault.

They don’t know how the business works, they don’t know what’s expected of them before they get involved, and they’re often lied to and jerked around by people who promise everything and deliver nothing because of their own incompetence.

And this is where marketplaces have an incredible opportunity to step in give them just a LITTLE bit of education on what they need to do and why.

The real tragedy is that these models are going into a meeting with an agency WITHOUT this information, ultimately providing a worse experience to both the purchaser and the model.

Because when she realizes “oh shit, I have to actually do stuff? But they told me they’d do all the work,” she is going to feel like she’s been bait and switched.

She’ll think, “Well I see all these other girls posting about how they make a lot of money and none of them said anything about having to churn out content. These guys are probably amateurs – or maybe the other guys were lying to me.” But by then, you’ve already paid.

Again, not all of them. Some truly ARE so excited to give it a go that they suspend disbelief long enough to humor you and do what you ask.

And yes, there is the warranty in place which is intended to mitigate any risk to the agency owner.

But scammers have long since ruined the “return a model for any reason within 21 days” warranty of yore. Read the warranty on any marketplace now and you will see they are not as forgiving as they once were.

Anyway, I’m going to go have a cigarette and kick my neighbors dog to calm down. Then we can talk about how to “fix” this so everyone is happy(er).

/rant

Talk to me in solutions, not problems

After the last section I’d like to end on a positive note.

I believe there is a solution to this problem – and because of their skill in recruiting and established infrastructure, I think marketplaces are uniquely positioned to profit from it.

Markets aren’t the enemy. They’re one of the best innovations to happen to this space. The people who built them are smart, resourceful, and have done a lot to make agencies like mine possible.

Yes, I’m just one guy and no, I don’t run a market. But I am a buyer. And I believe that counts for something.

Just because your market is making money, you have repeat buyers, and the system “works” (i.e. is profitable), does not mean that it cannot give a better experience to the consumer than what it currently provides.

And more importantly, I think that with a few changes, the talent acquisition market is wide open for someone to come in, differentiate their buying experience, and gobble up the majority of the market share.

Before I give my solution, let me ask you this: how much would you pay for a model that:

Knew exactly what was expected of her before being introduced to you
Would ACTUALLY put in 4 hours of work per day, regardless of what you asked her to do (within reason ofc)
Understood her role in the partnership and was committed to fulfilling it
Most importantly – would produce an agreed-upon amount of social media content PER DAY to your specifications

What would that be worth to you?

I can tell you this: nearly every single model I’ve signed who has done these things has hit at least $10k/month. Some hit $20k, $30k, $40k, $50k.

Please note that these are not influencers with big accounts. They are not even particularly attractive compared to most of the girls listed on markets. To call some of them “average” would be a compliment.

Most importantly, they are all unknown and have zero experience with OnlyFans.

One of my current models is in her 50s (and not the Starbucks pilates trophy wife type, either) and she does $10k/month. And come to think of it, nearly ALL of my successful models have been inexperienced, unknown, and not 10/10 conventionally attractive by modern standards.

But you know what they HAVE been, is exceptionally consistent with their output. And lucky for them, I have the backend system to monetize them with chatters. I have VAs to support them with new accounts, monitoring, etc. I have the hiring systems and SOPs to expand my team as needed.

What I DON’T have is models who are willing to do the work.

Back to the question: what would I be willing to pay?

I’d drop 2/3/4/5k no problem. $10-20k if she’s a baddie without a doubt. Unproven, no experience, no social media, no earnings, nothing. Because I know I would make it back, I know my system works. I know it would be guaranteed, because I’ve seen it work with 30/40/50+ year old women who would be invisible to even the horniest of Indian teenagers.

I don’t care about what she looks like because if I can’t get her to do anything, then it’s pointless anyway.

I don’t care about what her prior earnings were, because SHE wasn’t doing the sales or marketing anyway – it was a different agency with a different strategy during a different time.

I don’t care about anything other than 1 simple thing: WILL THE BITCH DO THE FUCKING WORK.

WILL SHE MAKE 50-60 MOTHERFUCKING REELS A DAY FLASHING HER FUCKING NIPPLE OR JIGGLING HER TITS IN A SHIRT WITH NO BRA.

That’s literally all I care about.

And crucially, that’s not a question that she’s asked at any step in the recruiting process. Go ahead, ask it in a nicer way. Make a video. I’ll make a fucking video. I know the bitch isn’t going to read a 25 page sales letter, we’re past that now.

But for the love of God, start qualifying these girls like they’re actual leads, not usernames. “Are you willing to be on TikTok?” worked in 2022. It doesn’t cut it anymore.

Markets are a great idea and the people who run them are across the board talented, well-intentioned, and good at what they do. And despite my criticisms and complaints here, I will probably continue to buy from them (assuming they continue to sell to me after reading this).

But let’s be honest: markets haven’t evolved since their inception three years ago, even though everything else in this business has. The rules changed. The requirements changed. What agencies need from a model today is completely different — and ten times harder to find.

Despite the problems and the oversaturation, there is clearly still a strong demand for fresh talent. Even with AI I don’t think we’ll ever see that demand go away either.

But flooding your TG channel with more Argo clones for $200 is not what we need as buyers. We need girls who know what the fuck they’re getting into. Girls who are prepared to do the work, who are educated about what THEIR ROLE in this business really is.

Those girls are sitting in your markets ANYWAY not being bought. They are unburnable, because nobody is going to buy them in the first place.

5-10x your prices, I don’t care. I’ll pay it for a girl who is reliable. I’ll buy 3 girls a month if they’ll do the fucking work and I don’t think I’m the only one either.

Once upon a time, model marketplaces changed OnlyFans management. And I believe they can do it again and usher in a new era — but only if they evolve.

The first one that shifts from selling fantasy to selling function will take the throne and hold it for the foreseeable future.

Because here’s the truth nobody wants to say out loud: You can’t sell volume forever. The market becomes saturated, prices drop, and your costs stay the same.

Someone is going to wake up one morning and realize that the real money isn’t in having the biggest selection, but rather in being able to deliver the most RELIABLE income-producing asset.

Whoever does that first will rewrite the rules overnight – much like the early markets did in 2022 – while everyone else will still be haggling over $200 clones while that guy owns the new Golden Age of OFM.

And just so there’s no misunderstandings, let me wrap it up with some clarity:

The first marketplace that filters for models who can hit a quota, follow instructions, and produce 50 usable clips a day will triple its buyer retention overnight and completely dominate the market.

And if you happen to be reading this, hit me up because I’ve got your money.