The OnlyFans Management Handbook: Investor Edition

Last week, one of my models told me she wanted to jump on a call to update me on some exciting news.

“Don’t worry, I’m not pregnant,” she added.

I wasn’t worried about her being pregnant, but I was slightly worried about the fact that she wanted to have a call.

This is the OFM version of your girlfriend sending you the, “we need to talk” text right before she breaks up with you.

A few days of phone tag later, we had our call and she broke the news.

“A friend of mine wants to invest in an OnlyFans agency and they’re asking me to run it!”

“Oh.. that’s great!” I replied.

Now, obviously anybody who has done even cursory research about this industry would not think to put your standard OnlyFans creator in charge of creating an agency from scratch.

The game is tremendously complex, requires a host of both technical and soft skills, and is infamous for its unforgivable learning curve.

Still, I did my best to hold my tongue and was supportive of her new opportunity.

But holding my tongue has never been something I’ve been good at.

“So.. what does this mean about us representing you? Are you going to run your own page then as well?” I asked.

She goes, “I mean, yeah, I guess.”

“Gotcha,” I replied. “And when do you expect that to happen?”

“I dunno… a month?”

She thanked me for being so understanding, told me I was amazing, and that she would be interested in having me mentor her.

“Well, I have a coaching program,” I replied. “But this sounds more like consulting. Basically I would come in, set everything up for you, teach you how to run it, and then offer some support afterwards in case you needed any help.”

“That sounds amazing!” she exclaimed.

“Great. I’ll send you the info and we can take it from there.”

We ended the call on a good note and I asked myself a question I never thought I’d ask myself in my entire life:

If I were to structure an OnlyFans agency from scratch and hand it over to a complete beginner, how would I do it?

I messaged my model and told her I would put together a proposal to send to her investor friends.

12,000 words later, this is the result.

This article is not just a proposal, but also:

• An A-Z guide on how OnlyFans management really works
• A review of the core competencies required to run an OnlyFans agency
• A detailed guide on building teams in Tier 3 countries
• A plan for scaling your agency to six figures a month

And of course, this article also acts as a proposal for any investors, serial entrepreneurs, or fledgling agencies with a budget who are interested in hiring me to build these systems on their behalf.

So without further ado, let’s jump right in.

One Proposal To Rule Them All

Objective: The goal of this proposal is to outline a well-defined plan to create a profitable OnlyFans agency in under 21 days with the potential to scale to 7 figures in under a year.

The proposal is structured as follows:

1. Who I Am (And Why You Should Listen To Me)
2. How OnlyFans Management REALLY Works
3. A Specific Action Plan For Setting Up And Running The Agency
4. Compensation And Cost Breakdown
5. Next Steps

Additionally, this proposal has been written with 4 key assumptions in mind:

1. You want as little day-to-day involvement in the agency as possible
2. You already have someone to run the agency after it’s been set up
3. You have ZERO experience running an OnlyFans agency yourself
4. You are prepared to invest in all 4 core pillars of the agency model in order to avoid the painful learning curve all successful agency owners experience

It is possible that you have some relevant experience, connections, or skills that may make running your agency easier.

But understand that the systems outlined in this proposal are pulled directly from the top performers in each of their respective fields and have been Frankensteined into a cohesive system that is NOT designed to be optioned out with a la carte choices.

Disclaimer disclaimed, let’s get started.

Who I Am And Why You Should Listen To Me

As you read on the cover sheet, my name is Stuart Oden. But in the underground world of OnlyFans management, I go by Yalla Papi.

Why underground?

Simple: this is not a mainstream business model.

And as you read the rest of this document, you’ll begin to understand why.

Nearly all bigtime agency owners, gurus, and expert service providers refuse to show their face or reveal any personal information about who they are in real life.

I’ve decided to take the opposite approach.

Not only have I never been afraid to show my face, but I give my real name and tons of personally identifying information about who I am.

I have literally thousands of hours of video content available on YouTube and hundreds of thousands of words on my blog that all cover my journey in the OFM space over the past 12 months.

The reason I’ve chosen to operate this way is because I knew from the beginning that I wanted to be an educator in the space.

I’ve always been a fan of the coaching/consulting business model and genuinely enjoy breaking complex concepts down into simple explanations that even your 80 year old grandmother could understand.

And as I’ll go over in the next section, OnlyFans management is an extremely complex business.

But before we get into that, here’s a short list of some of my accomplishments:

1. Have helped multiple models scale from scratch to the top 1% of creators
2. I run the most popular blog in the OFM space (https://simphunter.com)
3. I run one of the largest Telegram groups of OFM professionals (2400+ members)
4. I am the creator and spiritual force behind “The Federation” – the largest information network in the OFM space
5. I have a YT channel with daily uploads about running an OnlyFans management business
6. I coach other agency owners on how to start and scale their own agency from scratch
7. I wrote a popular book that details the first six months of running my agency
8. I am (mostly) well-liked and respected in the industry for my transparency, authenticity, and helpful content
9. I am friends with all the top service providers for high end models, one-click traffic services, and chatting (sales) agencies
10. My content has been the entrypoint for thousands of aspiring agency owners into the world of OFM

In other words, if you hire me, I can build an agency for you from nothing just by tapping my network and saying, “Hey, let’s work together.”

And not only would they jump at the chance because of our personal friendship, but they’d go out of their way to do a stellar job because they know that doing so would mean that I eloquently rep them from now until eternity on my blog and YouTube channel.

More specifically, if you hire me, I can install systems which:

• Bring you an unlimited stream of beautiful and motivated creators
• Create an in-house team of low-cost virtual assistants trained to bring paid subscribers
• Hire chatters (salespeople) who will generate $15 of message revenue for every $1 of subscriber revenue
• Provide daily encouragement and content ideas to your creators in a centralized location
• Expand your operation on autopilot by creating a recruitment funnel for new applicants for each role in your business

And that’s just a fraction of what we’ll cover in this proposal.

Yes, there are absolutely people who make more money than I do with their agencies.

But nobody has a stronger ability, desire, or incentive to put the pieces together on your behalf than I do.

Bottom line: if you’re serious about this, then I’m your guy.

There isn’t a single other person on the planet who can lay out such a complex-yet-easy-to-understand plan like the one you’re about to read.

And best of all, you get the plan completely for free.

After you read through this, show it to someone who knows the game and ask their opinion.

They’ll be shocked that you were given it for free, as many gurus charge thousands of dollars for a fraction of the information that you’re about to read.

What you want – to create an OnlyFans management with ZERO prior experience in the industry – can absolutely be done.

The question is: are you prepared to do what it takes to make it happen?

How OnlyFans Management REALLY Works

At its core, OFM can be broken down into 3 main pillars:

1. Recruiting models
2. Driving traffic
3. Selling premium content to subscribers

The “canopy” that stretches across these three pillars is management – the ability to get the most out of your contractors, keep them motivated, and help them see your working relationship as their biggest professional opportunity.

There are 3 reasons that most OnlyFans creators never earn more than $100 before giving up.

1. There are a large number of skills that require much more than basic proficiency
2. Most of the money is made through selling content – a skill creators are unwilling to learn
3. It is way too much work for 1 person to do on their own

And these are only the challenges with running a single PAGE.

Imagine how much harder this process becomes when you not only have to run one page, but multiple.

You’ll need to constantly:

• Scout, train, and motivate new creators
• Research top-performing content and trends for them to copy
• Outsmart social media platforms which are constantly working to hinder your promotions
• Turn double-digit IQ virtual assistants into killer salespeople
• Post regularly to the OF pages themselves
• Integrate new strategies and software tools to keep up with competitors
• Protect your creators from being poached by other agencies
• Build a personal connection with your creators so they have incentive to stay with you long term

And as you’ll soon find out, that’s just a tiny fraction of what’s required to build an agency with any staying power.

Juggling these tasks is hard enough when you are a seasoned agency owner. Now imagine how steep the learning curve is if you’re starting from scratch.

The reality of the situation is that because OFM is so complex, there is an incredibly unforgiving learning curve involved in mastering all of the skills required to even have a CHANCE of running a profitable agency.

Further compounding this challenge is the fact that there is virtually no valuable free information on the internet about how to even do any of this.

Most free resources are ChatGPT-written garbage that rehash the same talking points from one another, giving valuable advice like, “Post to Twitter to get subs.”

Virtually all the technical skills required to run a profitable agency break the TOS of their respective platform and call into question the ethics of the owners in one way or another.

To further complicate things, each of these skills can be further broken down into subskills which must be mastered (or outsourced to competent service providers) in order to run your business.

Not only do these abilities need to be mastered, but they need to be productized into standard operating procedures (SOPs) so you don’t have to manually explain and re-explain everything to every new spraypaint-huffing virtual assistant you are forced to hire.

For example, consider the following questions:

• Do you know how to recruit models?
• Do you know what content they need to make for each platform?
• Do you know how to teach them to create viral content?
• Do you know how to build a brand around them?
• Do you know how to encourage them when their content underperforms and they get discouraged?
• Do you know how to interview them to see if they’re even worth working with?
• Do you know how to write a contract that outlines the responsibilities of each party, compensation, and contingencies for unexpected events?
• Do you know how to build a hands-off traffic generation system for your models?
• Do you know how to hire and train virtual assistants?
• Do you know which OnlyFans management CRM to use?
• Do you know where to get help if you need it?
• Do you know how much to even pay your creators?
• Do you know how to take payment to YOUR bank account to avoid messy invoicing and flaky creators?
• Do you know how to make sure they don’t screw you over?
• Do you know how to identify a good potential salesperson?
• Do you know how to train them to sell?
• Do you know how to manage salespeople to keep them motivated?
• Do you know how to prevent them from violating OnlyFans’ TOS and getting the account banned?
• Do you know how to get a 15:1 ratio of messages to subscriber revenue?
• Do you know how to build a long-term relationship with your creators so they never want to leave you?
• Do you know how to run dozens of social media accounts on your creators’ behalf to increase traffic?
• Do you know how to avoid detection by multi-billion dollar corporations who have millions of dollars invested in thwarting you?
• Do you know how to create 100s of dating app profiles of your creators to drive traffic?
• Do you know how to write a believable OnlyFans bio?
• Do you know how to effectively price an OnlyFans subscription to maximize conversions?
• Do you know how to milk a subscriber for hundreds of dollars per chat session by building a value ladder?

If you are brand new to the game, chances are you can’t answer a single one of those questions.

That doesn’t mean you’re a bad person or stupid. Most people don’t know.

Like I already mentioned, this information is not easy to find.

The only reason I know is because this has been my life for the past year.

I’ve spent the past 12 months living, breathing, and eating OnlyFans management to the point where it’s coming out of every orifice of my body.

Within the first 5 minutes of every conversation with every new person I meet, we’re talking about OFM because I am that obsessed.

I’ve been putting 10-12 hour days on Telegram 7 days a week for the past 12 months to learn every single facet of this business inside and out.

The reality is that most people have no idea how to answer any of the questions listed above because they have never even thought to ASK them, let alone perform a single Google search on any of the topics.

(Not that a Google search would help you – because many of the answers to these questions are only contained in a few obscure Telegram groups run by me and my friends in the Federation.)

And not to sound like a dick, but the fact that you wanted to offload this tremendous responsibility onto an OnlyFans creator – even a conscientious, sweet, and intelligent one like our mutual friend – just shows me that you have no understanding of what you’re getting yourself into whatsoever.

I’m not saying it’s impossible. Anyone can do it as long as they put in the time and effort to learn the game.

But choosing a model to run your agency is like choosing a cruise ship attendant to run an aircraft carrier.

OnlyFans models are put into highly specialized roles where their only responsibility is to create content.

They are the talent in this business – the pretty face, the shapely body, the acquired taste for the subs to fall in love with through a computer screen.

The specialized nature of their role teaches them little to nothing about building systems, managing employees, creating SOPs, and maximizing revenue through chatting with fans.

Not only that, but most models don’t have the stomach to spend 10-12 hours a day on the computer reverse-engineering these skills from disjointed conversations in heavily male-dominated Telegram chats.

OnlyFans creators are free spirits who want to enjoy their lives.

They want to be out in the world having fun, taking selfies and cute videos, eating lunch with their girlfriends, having a social life, maintaining their physical appearance, and remaining objects of sexual desire.

They have no desire to do things like creating SOPs for glue-sniffing Filipino virtual assistants on how to operate custom software to download, repurpose, and reupload TikToks to multiple accounts from separate IPs.

Again, not saying it’s impossible.

Because of my domain expertise and pre-existing relationship with our mutual friend, I not only believe we could pull it off, but I would enthusiastically make it a priority to make it happen.

But we’ll talk more about that later.

Now that you understand the monumental amount of knowledge and experience required to properly run an agency, let’s go over my plan for putting together your next – and most exciting – income stream.

The Three Pillars Of OFM – Overview

Quick note before we get into the plan:

It’s possible that you may already have some experience in one or more of these areas.

• Maybe you have dozens of attractive girls who are dying to start an OnlyFans.
• Maybe you’re already a blackhat marketing expert.
• Maybe you’ve already recruited and trained commission-only sales teams.
• Maybe you already know how to manage impulsive, fickle, and prickly artists.

Since I have no way of knowing what unique advantages you bring to the table (everyone has something), some parts of this plan may seem unnecessary or redundant.

This plan is a FULL solution – designed for someone with no experience who is looking to build an in-house solution from scratch.

If nothing else, reading it will at least give you a big-picture understanding of how all the pieces fit together.

Recruiting

There are 4 main methods for recruiting:

1. In person
2. Cold DMs
3. Paid ads
4. Model marketplaces

In person is pretty self explanatory, and unless you are interested in building a street team, not really something I can help with.

In person recruiting can come from a variety of avenues:

• Swingers / fetish events
• Photographers
• Club promoters
• Female friends
• Local modeling agencies
• Strip clubs
• Lovers

In person recruiting has 3 powerful benefits:

1. The models are usually more reliable
2. You can have them come to a physical location to record content daily
3. Your pre-existing relationship with them adds leverage on them to perform

Recruiting remotely is still absolutely possible, but without the personal ties of an in-person relationship, you really need to filter for people who are 100% committed to turning OnlyFans into a career.

Speaking of which, after interviewing hundreds of models, here are the six characteristics I look for when hiring new talent:

1. They are a good person and conscientious
2. They speak fluent English
3. They are based in the US (strong preference but not mandatory)
4. They want to turn OnlyFans into a full-time career
5. They don’t want to geoblock any regions and don’t care who finds out
6. They are responsive and reliable

If a creator doesn’t have these characteristics, I refuse to work with them.

All of these criteria are in place because I’ve made mistakes in the past that have cost me time and money.

For example, if there is a gorgeous Ukranian creator who ticks all the boxes except she wants Ukraine blocked, then I won’t work with her.

If we go through all the trouble to build a business around her and she decides to quit because someone in Ukraine found out she has an OnlyFans, all that work has been wasted.

I try to adhere to these rules as much as possible, but occassionally I’ll forget myself and break one – which ALWAYS comes back to punish me.

Cold DMs

The way cold DMs work is like this:

1. Create an Instagram account for your OnlyFans agency
2. Search for attractive girls
3. Send them a DM asking if they would be interested in signing with your agency

This is a topic I’ve written about extensively on my blog.

You can read the two articles below for a deeper dive, but suffice to say I am pretty damn good at this.

The Ultimate Guide To Recruiting OnlyFans Models For New Agency Owners

I Broke Down 29 Cold DMs And OnlyFans Agency Profiles And What I Saw Was Disgusting

That said, there are some distinct pros and cons for this method:

Pros:

1. You can target the most attractive/famous creators
2. You can scale this easily in house
3. Your agency can leverage its social media presence to build credibility

However, there are a few cons as well:

1. It’s the slowest method
2. It requires a team of VAs who need to be trained and managed

Sending cold DMs is how most agency owners start, simply because it is a low-tech low-investment method of trying to reach creators who might be interested in working with you.

These days, IG is saturated with agencies reaching out to creators, so if you want success with this method, there are a 6 things you need to do:

1. Make sure your IG page looks professional
2. Pay actors to record video testimonials to increase credibility
3. Provide basic information in your wall posts that displays domain expertise
4. Create multiple accounts and hire a VA to run send the DMs for you
5. Craft an effective and personalized outgoing message to attract attention
6. Create a message flow to qualify them and set up a Zoom interview

All of these steps are equally important, but the real way to scale this method is by hiring VAs to send the DMs for you.

You can reasonably expect a VA to send 100 messages per account per day, up to 500 messages max.

At 5 days per week, that’s 2500 messages per week or 10,000 per month per VA.

If you hire 4 VAs, that’s 40,000 creators you’ve touched per month.

It’s a great strategy if you know how to accomplish the 6 tasks I listed above – which of course I know how to do.

I have all the training materials, SOPs, and copy/paste messages necessary to hire VAs to do this for you. Easy peasy.

Paid Ads

Going one level up, we’ve got paid ads.

These are normally done on Instagram/Facebook to target girls who are interested in working with an agency for their OnlyFans account.

This is a tricky proposition – since running ads to recruit models for this kind of work is obviously against their terms of service.

But not only are there people out there who have cracked the code, but they’ve done it at scale.

The pros of paid ads:

• It’s lead generation more or less on autopilot
• It doesn’t require training and managing employees
• You can utilize precise targeting (geo, age, interests, etc)

Sounds tempting, I know. But there are cons as well.

The cons:

• Lots of low quality leads
• Lots of unattractive applicants
• Targeting Tier 1 countries is (relatively) expensive

Filling out a quick survey and sending a DM on social media is not much of an investment from a potential model.

Not only that, but FB/IG doesn’t let you target for attractiveness, meaning that you get a lot of unattractive applicants.

Attractiveness is probably the least important quality when it comes to hiring new creators, but when you are getting leads for .10 each, you will have to sift through hundreds of applicants on a daily basis.

This becomes tedious and disheartening when you see that most of the girls you get are inexperienced, unattractive, and will need to be taught from scratch.

Yes, you do get some good ones here and there, but I personally prefer other methods of recruiting.

Still, I have around 10+ ad creatives and copy templates that have been proven to slip past Facebook’s Terms of Service which will allow you to advertise the opportunity of working with your agency.

Also, I am good friends with the owners of the official Federation model marketplaces – any of whom would be willing to do a consultation to let us peek behind the curtain of how they run their own ad campaigns to do their recruiting.

A profitable paid ad campaign can be segwayed into running a model marketplace of your own – a great way to offset your own recruiting costs.

You cast a wide net, keep the top models for your own agency, and sell the rest to pay for your ad spend and turn a nice profit in the process.

Model Marketplaces

The fastest and easiest way to sign new models is by buying their contracts from marketplaces.

These markets were created by the top .01% of recruiters in the industry.

Some use cold DMs, some use paid ads, some use sugaring websites like Seeking, but regardless of their methods, they are the best of the best when it comes to recruiting potential OnlyFans creators.

Let’s go over the pros:

• Fastest way to sign a new model
• Models come pre-qualified
• Models are profiled with info like age, location, experience level, English level, and more

The more advanced an agency becomes, the more they rely on model marketplaces to fill out their roster.

Speaking from personal experience, I was able to add 4 high quality models to my own agency in under 2 weeks thanks to my discerning eye and close relationships with marketplace owners.

These 4 girls fit all the criteria I look for in models and I consider it money well spent.

That said, there are 2 cons to buying models from marketplaces:

1. It costs money
2. Sometimes the models flake

If you have the money and have an eye for talent, then it’s a wise investment.

Unfortunately, the flakiness issue is one that none of us can really do anything about.

If you decide to move forward with your agency, one of the first lessons you’ll learn is that most OnlyFans creators are lazy, flaky, unmotivated, and misinformed when it comes to the amount of work required to become successful.

It’s easy for an attractive girl to toy with the idea of starting an OnlyFans page, but once it comes time to do the work (and yes, it is work) is when you’ll see who’s serious and who isn’t.

We’ll talk more about this in the management section, but for now just understand that 19/20 girls who express interest will never earn a single dollar with you.

Digression aside, all legit marketplaces have a warranty period of 14-21 days.

If the model flakes, quits, becomes unresponsive, or otherwise is unable to work with you (through no fault of your own), then the marketplace owner will give you a full refund.

Note that the warranty is void if YOU are at fault for reasons including but not limited to: failing to reach out, poor communication, unprofessional conduct, rude/abusive behavior, changing the terms of the agreement, or otherwise misleading the creator.

Marketplaces are the fastest path to building out a quality roster with certified A-listers with insane potential.

For under $30k, you can build yourself a dream team of creators who have all the criteria I listed in a previous section PLUS the added benefit of having existing social media followings that can be immediately tapped for subscribers.

Easy money.

Traffic Generation

When it comes to generating traffic, there are two methods that I see immense value in:

1. Viral content syndication
2. Dating app traffic

Yes, there are other methods, but these two are the most efficient.

When TikTok came out, they changed the social media landscape from “we won’t show your stuff to anyone unless you buy ads” to “we’ll show your content to as many people as possible if it’s good.”

Not wanting to lose market share, other social media platforms quickly followed suit and developed their own versions of short-form vertical content with the same criteria for syndication.

Thanks to the TikTokification of social media, quality organic content finally has the ability to reach millions of people on day 1 from a brand new account.

YouTube has Shorts and Instagram/Facebook have Reels.

Never in the history of social media has it been easier to build a following on these platforms simply by uploading engaging content on a regular basis.

In this case, the formula for going viral on these platforms has been effectively hacked, outlined, and clearly-defined so that it can be replicated on demand by creators willing to put in the work.

Currently, there are two main strategies for going viral on these platforms.

Burner Content

Burner content refers to content that bends or outright breaks the TOS of social media platforms to show nudity, partial nudity, or straight up sexual content.

As you’d imagine, this content is frequently flagged for community violations on all platforms. And after enough violations, the offending account is banned.

However, this isn’t as much of a problem as you’d think.

Experienced agencies have anticipated this one-dimensional reaction from social media platforms, developing elaborate systems to run multiple accounts at once.

If one account gets banned, two more pop up to take its place.

And of course, you don’t just run one account at a time. You run 5, 10, 15, 20, or more.

“But Papi, you self-indulgent proposal-writer,” I hear you say. “Why go through the hassle of running so many burner accounts in the first place?”

Well, conveniently-placed Socratic tease, there’s a very simple reason for that.

Burner accounts bring in RESULTS.

And when I say results, I mean subs.

Money. Views. Traffic.

Most importantly, it fast tracks your new creator to that sweet, sweet dopamine release necessary to keep your OFM machine running.

When working with creators, the most sensitive time is the first few weeks after they sign with your agency.

They’ve passed your filters, reviewed the training material, done their Zoom call, and understood what’s required of them.

Now it’s time for them to actually do stuff.

As I mentioned earlier, that stuff comes down to pretty much just one thing: making content.

And when I say “content,” I don’t mean the naughty videos. I mean social media content.

Give me a creator with the capacity to make 25 TikToks a day to my exact specifications and I’ll give you $1,000,000 a year in revenue.

The challenge, of course, is getting these beautiful women – not used to being judged on performance – to push through the unavoidable learning curve associated with mastering the skill of creating engaging content.

And yes, it is a skill – and like any other skill, it takes time to perfect.

Much like the new commission-only salesperson who has never sold a thing in their life, the immediate challenge for a new creator is getting them their first success as quickly as possible.

Once they upload their first video that gets 10,000 views, they’ll realize “Oh shit, I can actually do this.”

That realization will invigorate them because they’ll see that not only is it possible, but it’s actually pretty easy.

And burner content is the shortest path to achieving those first viral videos.

The most effective form of burner content is the popular “flashing trend” that’s been going around TikTok and shows no signs of slowing down.

With flash trends, the creator will appear to be looking at an object, such as a stuffed animal or bottle of nail polish, only to flash a nipple or her crotch for an instant at the end of the video.

By including the flash at the end of the video, the viewer will oftentimes watch the video more than once, tricking TikTok into thinking that it is “good” content.

In reality, most of the content created by OnlyFans models is very likely to cause irreversible brain cell death in anyone who intentionally watches it for more than a few minutes.

But to TikTok, the longer the content they serve keeps the users on the platform, the “better” they think it is.

More watch time = more ads viewed = more money for TikTok.

And burner content – such as flash trends (with the payoff at the end of the video) – is a cheap and dirty way to make that happen.

Brand Content

The second method for going viral on social media is to create what we in the industry call “brand” content.

Everyone knows that these platforms are run by their algorithms, but what does that mean?

The algorithm of a given platform has 3 main goals:

1. Classify the content that is uploaded to its platform
2. Show that content to the people who are interested in it (based on heuristics and prior viewing history)
3. Determine which is the “best” content by measuring CTR and watch time

In simple terms, the purpose of the algorithm is to serve the viewer content with the highest likelihood of keeping them on the platform for as long as possible.

Remember: more views = more watch time = more ad revenue = happier platform.

Every algorithm exists to (primarily) serve this purpose.

The goal of brand content is to make it as easy as possible for the algorithm to classify the content on a creator’s social media page.

While creating burner content is just a matter of copying existing trends as closely as possible, brand content requires a little more creativity.

At its core, brand content is just content focused on a specific niche that makes it undeniably clear what a given page is about.

For example, if your creator’s niche is gardening (yes, that’s a thing), then she would make videos about planting tomatoes, choosing the right fertilizer, and the blooming cycle of petunias.

Over time, the algorithm would teach itself what the content was about, serve it to people who have viewed similar content, and over time the creator’s reach would grow.

I can’t speak for all agency owners, but I believe this should be the ultimate goal for all OnlyFans creators.

There are 3 reasons for this:

1. There is virtually no chance the account will get banned
2. The creator can leverage her brand into other earning opportunities
3. The average number of views per upload will gradually rise to a very respectable number

A common concern of virtually all OnlyFans creators is that other girls are younger, prettier, and more comfortable on camera than they are.

This is especially the case with creators who are 30+, who know they can’t compete on looks with younger girls and will eventually reach an age where their beauty fades entirely.

By creating a brand based around something other than her sexual desirability, creators can add a long-term safeguard against this depressing inevitability.

I’ve never met a single creator who didn’t like the idea of having a brand for this exact reason – even the 20 year olds.

As if this wasn’t enough justification to start a brand account, having a social media property that produces content that the algorithm knows exactly to whom to serve is worth its weight in gold.

Once a creator builds their brand large enough, it’s virtually guaranteed that any content they produce will automatically outproduce burner content.

Yes, you may get burner content on a new account that hits 20, 50, 100 or even 500 thousand views.

But not only will brand content get a steady 5-6 figure views on each upload, but it’s much more likely that it will have superviral content hit the 1-2 million view mark on a regular basis.

Furthermore, the subs generated from the brand account will almost always be higher quality in terms of their desire to spend.

Because of a shared common interest, subs generated from a brand account will feel a greater closeness to the creator which will remove a lot of the hesitation involved in buying their premium content.

“Oh, she’s just like me! We like the same things, so now I feel less guilty supporting her by buying her content.” – brand subs, probably.

That said, there are 3 challenges to creating brand content:

1. It is slower to pop off than burner content
2. Creators need to have a genuine interest in the topic
3. Oftentimes creators have a hard time choosing a brand

Ultimately, it depends on the creator herself.

Some will naturally gravitate towards brand content, while some will prefer creating the burner content.

With our models, we provide daily examples of high-performing burner content.

We also have calls and questionnaires for creators to help them define and choose their own brand.

And of course, we can pass these resources onto you and help you install them in your own agency.

Scaling Viral Content

Viral content has amazing potential to not only put a lot of money in your pocket, but to literally make your creator famous.

However, the one major challenge with this method is that it requires the creator to get off her ass and do something.

And as I’ve said many times before, OnlyFans creators are usually not known for their strong work ethic.

Most girls choose this type of business because it’s seen as a low effort way for them to take advantage of the involuntary reaction they get from men who want to sleep with them.

Not blaming them, of course.

If I got preferential treatment everywhere I went because 50% of the population wanted to sleep with me, I probably wouldn’t develop a strong work ethic either.

The reality of our world is that women simply don’t have to work as hard as men to achieve insane results.

Not only do they have almost all the same professional opportunities as men in the workforce, but they can earn a living selling their content online – something any man would have a comparably hard time doing.

Not to mention that for every attractive girl, there are likely a dozen men who would happily provide for her financially in exchange for sexual access.

Social commentary aside, the point I’m trying to drive home here is that relying on viral content for traffic and subs has one major weakness:

It’s entirely reliant on your creator to regularly produce engaging social media content.

Invariably, your creator will have obstacles ranging from minor inconveniences to traumatic life events that all but remove her desire to produce content for social media.

Money be damned, sometimes you just can’t be bothered to put on a happy face and smile for the camera.

The ultimate workaround to this is to repurpose old content on the model’s behalf and hire VAs to run multiple accounts for her.

Here’s how this works:

1. Get as much content as you can from the model
2. Repurpose it by making multiple slight edits in bulk
3. Create new social accounts for her
4. Upload the content to the new accounts
5. Hire VAs to run the accounts for you

There are three main challenges with this method:

1. It requires at least SOME content from the model
2. Content must be uploaded from a physical phone
3. In order to target the US market, a USA SIM card must be inserted into the phone during the upload process

Thanks to AI, problem #1 is easy enough to solve as long as you have at least some base content to create images.

I’ve also developed a custom bulk downloader to grab high resolution TikToks (without the watermark) in bulk, so if the model is already active on TikTok, it’s easy for us to download the content from her accounts and work from there.

Point #2 can be done in two different ways: A bulk editing tool or CapCut.

There is a bulk video editing tool called ffmpeg which can perform edits like changing brightness, contrast, rotate, video length, and resolution.

It can do all this and more to an entire folder of videos.

The catch?

It’s run from the command line, has awful documentation, and is one of those “by geniuses, for geniuses” open source tools that is virtually impossible to teach yourself how to use without mainlining 30mg of adderall prior to your attempt.

Fortunately, I’ve created a custom piece of software that has added a graphical user interface (GUI) to ffmpeg that’s simple enough for someone with a basic working knowledge of computers to operate.

The tool can edit up to 100 videos at once, changing just enough of the settings to trick the platforms into thinking it’s a unique piece of content.

These changes are all but imperceptible to the human eye – so for all intents and purposes, you are posting the same content.

The second method is with CapCut.

CapCut is a video editing app created by TikTok to help creators make more engaging content.

Not only will TikTok actively promote content created with CapCut, but the app also provides pre-made templates that only require the creator to plug in pictures and videos of their choice.

High quality content with viral potential – that TikTok will promote very eagerly – can easily be created in seconds as long as the creator already has a bank of pictures and videos to use.

Prior photoshoots, Instagram pictures, or even AI generated content can be repurposed by CapCut to create engaging content in bulk.

Because there is no desktop uploader for TikTok, however, it means that all content must be uploaded through a physical phone.

Who’s going to do all this extra work, you ask?

Well I can tell you who’s NOT going to do it.

Your creator isn’t. And neither are you.

For this, we’re going to hire VAs in Tier 3 countries to do it from their own devices.

For a few hundred dollars a month, you can pay a worker to implement this entire strategy from A-Z, effectively removing it from your plate completely.

For a few thousand, you can hire a local manager to run an entire office full of these workers.

I have a very good friend who sets up local offices – similar to call centers, but for this kind of thing – in Colombia who can do just that.

The trick with this strategy is that in order for the content to reach the US market, you have to have a USA SIM card inserted into the phone.

Obviously, the US market for OnlyFans is the best one, as it’s pretty much the best market for anything these days.

To sum it all up, the process looks like this:

1. Hire a local recruiter/manager
2. Open an office
3. Buy some refurbished iPhones from BackMarket
4. Send out some SIM cards
5. Provide SOPs and software tools to do the job
6. Kick back and let them build out a traffic network for each of your models

Easy money baby.

Dating App Traffic

The undisputed King Of OnlyFans Traffic is and always will be dating apps.

Dating apps have two distinct advantages over every other form of traffic:

1. They can be accurately geotargeted to within a 1 mile radius anywhere in the world
2. Subs think they can actually sleep with the creator because they saw her on a dating app

#2 is where the magic of dating app traffic happens.

Yes, some men will spend money on a girl who lives thousands of miles away or in another country altogether.

But MANY more men will drop beaucoup bucks on a girl who they think lives in their same city, is single/ready to mingle, and who they actually have a chance to sleep with.

Furthermore, dating app traffic experts have mastered the ability to create dozens or even hundreds of accounts in cities all across the world.

The dating app method works like this:

1. Create dating app accounts in multiple cities
2. Funnel traffic to Snapchat or Instagram
3. From there, encourage them to subscribe to OnlyFans

This is a much more authentic-seeming method of getting subs.

Sure, it doesn’t have the viral potential of posting content on social media. But it’s not uncommon for properly-warmed dating app accounts to get thousands of matches in just a few days.

Don’t believe me?

Try creating a profile of an attractive female in your city, be somewhat active, and see how many likes/matches you get in a 48 hour period.

Your mind will be blown.

The magic of dating apps is that the experts who run these operations have figured out how to scale them to mind-boggling levels.

This includes the mastery of skills such as:

• Creating accounts from fresh IPs in a given city
• Spoofing location via browser/apps to make the IP appear where they want
• Creating bulk unique images of their models to avoid detection by the platforms
• Verifying the identity of the creators (without any involvement on their part)
• Perfectly timing the swiping frequency to have the accounts last as long as possible
• Replacing lost accounts with disposable phone numbers/email addresses from 3rd party providers
• Funneling traffic from dating apps to Snapchat and Instagram
• Creating “landing pages” on the new platforms to encourage subscription to OnlyFans
• Recruiting, training, and managing VAs in 3rd world countries to do all this work for them

Yes, dating app traffic is the best type of traffic. But it’s also the biggest headache.

These platforms iterate quickly and strategies that worked yesterday don’t work today.

However, some people who have been in the game for long enough know how to stay two steps ahead of these platforms.

Somehow, they always figure out an adjustment to their methods so that they ALWAYS work.

Not only that, but true operators are capable of setting up independently-run offices in 3rd world countries for pennies on the dollar.

And lucky for you, I happen to be good friends with many of them.

As part of setting up your agency, I can easily provide you with your own dating app operation that will do the following:

• Recruit, train, and manage low-cost workers to run our methods
• Update the methods as needed after changes to the platforms
• Fully automate the strategy so you don’t have to do anything
• Provide affordable phones and SIM cards where necessary to run the methods
• Provide texting scripts and software to make it all happen faster and easier

It’s literally as easy as making a single phone call, paying an invoice, and sending a few documents.

Chatting: The Third Pillar

Most new models and agency owners mistakenly assume that the bulk of their income from a given OnlyFans page will come from subscription revenue.

Nothing could be further from the truth.

I believe that this comes from 3 misconceptions:

1. Selling premium content is hard, because sales is hard
2. Porn is free, so who would buy premium content anyway?
3. Fans will stay subscribed for a long time

Surprisingly, premium content isn’t hard to sell at all.

This boggled my mind when I first learned how easy it was to sell content.

Chatters with little to no experience or training could log into an account, write some clunky messages obviously written by a non-native speaker, and bring in $100 a day in sales just by winging it.

Of course, this is far from optimal.

For every $1 earned in subscription revenue, a trained chatter can bring in $15-$20 in message/tips revenue.

Let’s take a quick example here:

An effective strategy for pricing an OnlyFans page is to charge a high subscription price and offer a steep discount for the first month.

One method that’s worked well for my models has been to price the account at $14.99 and offer a 75% discount for the first 30 days.

This comes out to a cost of $3.75 for the first month.

After OnlyFans takes their cut, that leaves us with $3.

Assuming the model has a modest 300 fans, that would net us $900/month in revenue.

Pretty pathetic.

Put a poorly trained chatter on the account and maybe they’ll earn $100 a day from selling PPVs.

For the sake of this example, let’s say the chatter works 7 days a week. This would put us at $3900/month.

Better, but in that case the revenue ratio of subs to messages would be a measly 3.3 to 1.

Now let’s say we put a trained chatter on the account who knows how to properly sell to – or “milk” – subs and can bring in a 10:1 ratio.

All of a sudden, that account is bringing in $9900/month – just with the addition of one adequately-trained employee.

Taking this one step further, let’s say we hire an experienced AND well-trained chatter who can bring in a 20:1 ratio.

Now the account is earning nearly $20,000/month.

Beyond the obviously appealing benefit of extra money in your pocket, putting a savvy chatter on the account will accomplish a few more things:

1. It will encourage the model to work much harder to gain subs
2. It will cause the model to refer her friends to work with you
3. It will make the model much more compliant with your requests
4. It will make it much LESS likely that the model will jump ship for another agency

All things being equal, producing a good result on the backend will make models stickier and more appreciative of your partnership.

But of course, finding a good chatter isn’t an easy thing to do.

This is not a role that somoene from a Tier 1 country is going to fill, despite the fact that the role can pay quite well.

Most chatters come from the Philippines, a country not known for their cutthroat salespeople.

Yes, you can find good Filipino chatters, but most of them are better suited to menial roles that are not performance based.

Finding good chatters presents the same challenge as finding good commission-only salespeople:

Most people have no idea how to hire a good one, because they have no idea how to perform the role themselves.

Imagine trying to build an amazing baseball team without understanding the finer points of the sport.

Yet this is exactly what many agency owners try to do.

The way most agency owners attack this problem is the good old “spaghetti method” – akin to throwing spaghetti at the wall and seeing what sticks.

They’ll cycle through half a dozen chatters until they find one who can produce decent numbers on a regular basis.

There are a few obvious problems with this method:

1. You can get your OnlyFans account banned if an untrained chatter breaks the TOS too many times
2. It’s inefficient at best, reckless at worst
3. Even if you find a good chatter, you have no system in place for training new ones

The ultimate solution is to handle all of your chatting in-house with chatters that you hire and train yourself, but unless you have an expert chatter leading them as a team, this is impossible.

But if you were able to recruit an ace chatter who somehow had the ability to recruit, train, and manage more chatters, you’d be on the right track.

One way to circumvent this issue is to work with an agency who will take over chatting on your account(s) for a percentage of the total sales.

These agencies are usually run by people who were good chatters themselves, developed a standardized training system for getting new talent up to speed, and opened up shop to service other people in the industry.

There are some resources available for you to teach yourself, but obviously the best thing to do would be to do the same thing you’d do if you were going to hire a commission-only sales team.

In that situation, you’d hire a sales manager first – someone who has experience recruiting, training, and managing salespeople.

This person would need to monitor the chatters to make sure they are saying the right things at the right time.

Because chats can be reviewed, team leaders can point out mistakes, correct inappropriate behavior, and provide constructive feedback for the chatter’s next shift.

Naturally, due to my connections in the industry, I can “easily” build you a team of top quality chatters trained by some of the best people in the business.

I put “easily” in quotations because building a team of commission-only salespeople is never really an easy thing to do.

It requires a unique personality, one that enjoys the thrill of the hunt and the satisfaction of only earning once they’ve caught – or in this case, milked – their prey.

Selling premium content isn’t just pretending to be a horny girl and offering some naughty videos for sale, either.

It’s unironically much more elaborate than that, utilizing an increasing value ladder of transactions that ultimately leads to the final payoff.

Before the simp has realized what’s happened, he’s spent $300 in under an hour just to achieve the same end that he could have achieved for free on one of the thousands of tube sites just a Google search away.

The role requires emotional intelligence, the ability to delay gratification, and the patience to get to know a customer before going in for the kill.

Obviously, not something that’s easy to find in a Tier 3 country when you are paying $2/hour.

The best chatters won’t work for anything less than 20% of total sales generated during their shifts. Since this is where the bulk of your revenue comes from, you shouldn’t be cheap in this regard either.

Paying a healthy commission for a performance-based role is the best way to attract and keep the best talent you can find.

Good chatters are worth their weight in gold – quite literally – and you should be happy to pay a high commission if you can get your hands on a good one.

To be perfectly honest with you, I’ve never enjoyed chatting.

I hate talking to simps, pretending to be interested in what they’re saying, and I find the whole thing tedious and boring.

But I know some of the best chatters in the world – many of whom will recruit, train, and manage chatting teams on behalf of other agencies – and can easily connect you with them so they can build and manage your chatting teams for you.

These elite chatting teams promise a ratio of at least 15:1, oftentimes generating much more than that.

But even at 15:1, you can easily push your creator to the top 1% of earners on OnlyFans in under 30 days if the sub growth is there.

And with the rest of the systems in place that I described in previous sections, that shouldn’t be a problem at all.

Management – The Canopy

If recruiting models, generating traffic, and selling PPV content were all that was involved in running an OnlyFans agency, it would still be an incredibly challenging business model.

To further complicate things, we are now forced to manage all of these moving parts without going insane.

One mistake with a creator can ruin an otherwise good relationship, as I learned the hard way early in my career.

Because quality models are hard to come by, many agency owners develop an automatic disrespect of anyone who calls themselves an OnlyFans creator.

This isn’t because they’re incels, natural-born misogynists, or Andrew Tate fans – it’s because experience has taught us that models are often lazy, flaky, unmotivated, and irresponsible.

Yes, there are good ones. And you should do everything you can to keep them, which often means fixing areas of their personal lives that begin to interfere with their work.

The sad reality of this businesss is that the type of people who are attracted to “doing OnlyFans” are generally not highly educated, hard-working, conscientious, dedicated, responsible people.

Some are – like our mutual friend and the rest of my roster – but most are not.

This type of work appeals to this demographic because they think it is easy money – virtual version of “spreading your legs for money.”

But what they soon realize is that running an OnlyFans page is NOT a form of sex work.

Sex work is meeting up with strange men and having sex with them for money.

They don’t know the men, their personal safety is never assured, and their health is at risk from contracting a sexually transmitted disease.

It’s a dangerous line of work that should not be attempted by anyone except in desperate need – and even then, it’s likely there are better options.

Running an OnlyFans page, by contrast, does not require creators to put their personal safety at risk by sleeping with strange men.

In literal language, all OnlyFans creators need to do is:

1. Create social media content
2. Record explicit content
3. Sell that content to their subscribers

All of these things are done from the privacy of the creator’s home, completely removing them from any unpredictable and potentially violent men.

Furthermore, the creator can completely turn her brain off while performing these tasks, since high level agencies generally provide detailed templates of exactly the type of content they need.

With my own agency, I send my models daily examples of the content we’d like them to make.

All they have to do is copy the angles, lighting, facial expressions, audio track, and physical movements.

If I could create a human-looking race of androids that would do everything I asked them to exactly as I asked them, I wouldn’t need any creators at all.

But as far as I know, nothing like that exists. So for now, we still have to work with human creators.

Let’s take a look at some of the challenges of working with creators:

1. They need constant motivation and encouragement
2. They need creative direction
3. They need to be trained on how to make engaging content
4. They need to be taught the technical side of their responsibilities
5. They need to like you, respect you, and feel like you are their best option

Graceful handling of creators will also help soften the inevitable ego-damaging failures they’ll experience when uploading their first few batches of content.

It’s rare that a creator sees immediate success with their social media content, which means they need to continue working even when they’re getting no results.

For attractive women who rarely experience rejection, this can be very uncomfortable.

Proper management will lesson the shock of the painful realization that their physical beauty isn’t as valuable as they think it is without following the formula of creating quality content.

When it comes to management, there are 5 core principles:

1. Put the creators through a detailed onboarding procedure
2. Outline a plan and path to success
3. Provide daily creative inspiration and encouragement
4. Adjust their output with the criticism sandwich
5. Set goals for them so they have something to strive for

Before we go any further, I have to state the obvious: good management is irrelevant if your models are low quality human beings.

If they are lazy, entitled, rude, flaky, or unresponsive, then no amount of good management will turn them into productive models.

Even the military has standards.

A well-defined set of hiring criteria during the recruiting process is absolutely necessary if you want to build an enduring agency.

That said, let’s go over the principles.

Put The Creators Through A Detailed Onboarding Procedure

When I started my own agency, most of my peers were recruiting exclusively from Instagram.

They would cold DM creators, pitch them on their services, and try to recruit as many as possible.

I saw this and thought, “What if I looked for people who were already looking for jobs in the adult industry?”

After some Googling, I found an adult jobs website with tens of thousands of jobseekers looking for adult work.

I signed up for a membership, started sending DMs, and began to filter through the responses.

This turned out to be a smart move, because not only were the people on this site extremely responsive, but they were essentially pre-qualified to be OnlyFans creators.

They were ALREADY looking for this kind of work. All I had to do was refine my pitch.

Thanks to this move, I was able to hone my recruiting and onboarding systems in a fraction of the time it takes most agency owners.

Fast forward to a month ago when I signed a new creator and she gave me the following (paraphrased) compliment after our Zoom call:

“I’m so excited to work with you. I can tell you guys have a whole system!”

My onboarding system works like this:

1. A 25 page sales letter that elegantly pitches the value of working with our agency
2. A video playlist of mindset training videos for successful models
3. A video playlist explaining their role and responsibilities in our marketing strategy
4. Links to my blog and social properties
5. A structured 1 on 1 Zoom interview with me to go over the details
6. Signing the agreement
7. An onboarding email with examples of quality content
8. Handover of the OnlyFans account logins
9. Instructions on setting up their new social media accounts
10. Adding them to a private Telegram channel for daily content inspiration and motivation
11. Banking setup

Obviously, I didn’t come up with this 11 step onboarding sequence from day 1.

Onboarding models is a lot like playing an unexpectedly hard video game.

You make a little progress, screw up, and are forced to start over.

Ideally you learn from your mistake, put a system in place to prevent it from happening again, and get a little further the next time.

Then you repeat the process until you have a full-fledged system that runs more or less on autopilot.

I know exactly what to do with every new creator that we sign because I’ve done it a million times before.

And it goes without saying that I can easily hand these assets and procedures over to your agency so you can implement them as well.

Outline A Plan And Path To Success

Most creators who try to do OnlyFans by themselves fail for one of 4 reasons:

1. They underestimate the amount of work involved
2. They think their attractiveness will carry them
3. They have no idea how to market themselves
4. They DO understand the business, but are overwhelmed with the amount of work they need to do

Creators catch a lot of flak in this industry from agency owners, but the reality is that running an OnlyFans page really IS a lot of work.

Way too much work for one person to handle.

If you want to grow your page and make real money, you’re going to need help – no different than any other business.

And as I’ve said before, there isn’t a single creator who wants to spend 60 hours a week on their computer chatting with fans.

While you may have the odd creator here and there that manages to build a mini-agency around their own page, that is definitely not the norm.

Ultimately, most creators fail because they have no idea what they need to do to become successful.

I can’t speak for all agency owners, but every creator I’ve ever signed has agreed to work with us MAINLY because we know what we’re doing.

At this point in my development, I can look at where a creator is in the process of scaling her page and tell her exactly what her next step should be.

And not to be anticlimactic, but it really comes down to 1 thing: content.

These days, the main qualifier I use to determine if I want to work with a creator is this: is she willing to spend several hours a day making content?

If the answer is yes, I may work with her.

If the answer is no, I’ll pass.

I don’t care if she’s physically attractive, how good her phone camera is, or even where she lives.

Is she WILLING to do the work?

If so, welcome to the family.

If not, as we say in Israel, “yalla bye.”

Outlining a plan for success for creators comes down to just a few simple things:

1. Providing content for them to copy
2. Encouraging them to copy it as closely as possible
3. Lighting a fire under them to create content in bulk

At the beginning stages of a creator’s career, the answer to the question, “What should I be doing now?” is almost always:

MAKE MORE CONTENT.

(And by content, I mean short-form vertical content for TikTok, IG/FB, and YT shorts.)

Executing this plan is less about coming up with a 25 step program and more about constantly reminding them that until they’re getting an average of 10 subs a day (minimum), you won’t be able to put a chatter on their account to start making the big money.

So the “plan” is to just get them there as fast as possible, accomplished by conveying the message “make more content” in at least 1/2 of all your communication with them.

Provide Daily Creative Inspiration And Encouragement

Just because a girl is beautiful, has a great body, and knows her angles doesn’t mean she knows how to make good content.

In fact, one of the biggest concerns new creators have is not being able to come up with ideas.

And if I’m being honest, they shouldn’t be coming up with ANY ideas in the beginning any more than an inexperienced chef should make up his own recipes.

The best way to learn a skill quickly is by copying what is already working.

Legendary copywriter Gary Halbert used to recommend that aspiring copywriters literally re-write – word for word – high-performing copy so that they could experience what it was like to write good copy.

He would tell his students to find magazine ads and mailer pieces that had performed well and write them out on legal pads.

It sounds strange, but how else are you supposed to learn?

Similarly, we have our creators copy content that has already been proven to perform well.

Instead of trying to reinvent the wheel, we just have them copy formats that have already gone viral on social media.

These days, the platforms are so good at determining what a piece of content is about, that they’ll naturally serve similar content to viewers who have a viewing history that matches up.

If one creator does a lip synching routine to a popular song in a bikini by the pool that gets 1 million views, then it’s a no-brainer to have our creators do the same thing.

It’s not rocket science.

Do what others have done and you’ll get their results – no different than anything else.

The technical way to get this done is to put them all in a Telegram channel and feed them daily TikToks to copy.

That – plus showcasing the achievements of other creators – is a great way to inspire your creators to produce high quality content on a daily basis.

And of course, we will build this out for you as well.

Adjust Their Output With The Criticism Sandwich

At the time of this writing, the current social media landscape HEAVILY rewards high quality organic content.

Not since the early 2010s has it been possible to reach millions of people so easily with an ad spend of $0.

As mentioned earlier, the TikTokification of social media has forced all the main platforms to shift their focus to short-form vertical content optimized for mobile.

A brand new account with 0 followers, 0 history, and 0 prior traction can upload a single video that can reach a million people in just a few days.

For FREE.

It’s clear the potential is there, but the challenge is helping creators get over their own insecurities to take advantage of this opportunity.

In the past, I used to attribute a model’s low output to laziness.

It never occurred to me that she would be insecure about posting videos of herself on social media.

• Aren’t women unabashed attention whores anyway?
• Don’t they live their entire lives on social media?
• Wouldn’t they all push an old lady down the stairs for a chance at widespread fame and notoriety?

These questions – plus my belief that most women are narcissistic by nature – prevented me from seeing the truth:

They’re insecure about being judged and terrified of rejection.

In fact, you could even make the case that because of their beauty (and the preferential treatment they receive in society as a result), they are even more sensitive to the prospect of their content not going viral from day 1.

Before this understanding, I was very hard on creators who didn’t provide the content I asked for.

Because I thought they were just lazy and manipulative, I put strict deadlines on them – 20 videos in the first 48 hours or their contract was canceled.

This worked for some, but it didn’t always produce good content.

Plus, it made the relationship authoritarian and weird.

Once I realized the truth – that they were just as scared as 99.9% of the population to get laughed at by strangers online – I took a different approach.

These days, when a creator provides content that “does not have viral potential” (to be polite), I’ll feed them a big bite of the Criticism Sandwich.

Here’s how to do it:

1. Compliment them on their effort
2. Provide feedback
3. Future pace their success

Regardless of the quality, you always always ALWAYS want to reward effort.

When you reward effort, the creator will continue to put in effort.

If you PUNISH effort by offering the criticism too soon, then they become gunshy and insecure.

The compliment can be as simple as:

“Wow, these are great!”

After you’ve complimented them on their effort, you offer 1-2 pieces of technical feedback and tell them WHY it’s important.

“Next time, make sure your body takes up the entire frame. There’s a little dead space at the top of the screen. It’ll convert better if you do it that way.”

Future-pacing their success is just a fancy way of saying that if they continue what they’re doing, they’ll be a massive success sooner than they think.

“You’re on the right track though. Keep it up.”

Easy peasy.

Set Goals For Them So They Have Something To Strive For

Ultimately, our goal for a creator is to have them upload quality content regularly without constant motivation.

Once they are producing loads of high quality content that’s getting traction, the dopamine-release from seeing high view counts and positive comments will do the motivating for us.

And as we know, more views = more subs.

The challenge is getting them through the awkward early phase of failure until they are comfortable on camera and have nailed the fundamentals of producing quality content.

In order to buy ourselves some time, there are 2 methods we currently practice:

1. Helping them set long term goals
2. Encouraging them to achieve short term goals

The long term goals need to be set by the creator.

These are goals that will motivate them to get what they want – or to avoid what they don’t want.

In my experience, creators that are naturally competitive and money-motivated tend to perform the best.

Fun fact: this is why I love working with Crossfit athletes. They’re usually super hard working, are accustomed to pushing themselves, and aren’t known for being rich.

Anyway, we have our creators fill out a goal-setting worksheet that encourages them to flesh out their goals in vivid detail.

Personally, I can tell you that a major motivation for building a successful agency was so that I could financially support my parents from a distance.

Prior to this, I was forced to move in with them because they were unable to support themselves financially – and because of poor career choices I had to move in with them so that neither of us would be out on the street.

Needless to say, that was not a fun experience.

I resolved to never have to go through that again, which pushed me to grind out 10-12 hour days until it was pulling in enough money so that I don’t have to worry about that anymore.

I only say this because I think it’s important that you have your models also talk about what they want to AVOID if they fail in their OnlyFans journey.

The short term goals are ones that we set for them – benchmarks that will help them get to the next level.

Here are some examples:

1. Upload your first piece of content
2. Upload 25 pieces of content in one day
3. Get your first subscriber
4. Get 5 subscribers in a day
5. Get 10 subscribers in a day
6. Get 10 subscribers in a day, three days in a row

This gamification of achievements works well to give the creators something to shoot for.

The overwhelming stress and implications of doom are all but eliminated when you chunk the goals down like this.

Instead of beating themselves up about failing to make good content – which is a major blow to their ego – the new focus becomes much more digestible.

Getting 5 subscribers in a day is much easier than becoming a social media superstar.

We can easily provide the framework to your agency for proper goal setting to keep your creators motivated and inspired during this process.

Compensation And Cost Breakdown

Ok, now the fun part.

If you implement these methods properly, you can scale creators to $50,000/month in their first month.

Better yet, you can skip the painful learning curve that most agency owners experience.

Less than a year from now, you could have an agency grossing $1,000,000/year with just a handful of models.

And that’s a very conservative number.

Regarding the packages, you have 3 options:

1. Remote setup – $39,000
2. In-person setup – $50,000
3. In-person setup + extended support – $65,000

(Please note that this is only includes my fee.)

All 3 of the packages include the following:

• Recruiting
  -All outreach and follow up scripts
  -VA hiring guide
  -Professional IG page setup
  -Video testimonials
  -In-house VA cold outreach recruiting team
  -IG/FB ads funnel setup
  -Our top performing IG/FB ads
  -Model marketplace VIP membership + advising (30 days)
• Traffic
  -Daily viral content research + publication
  -Social media setup + management SOPs
  -In-house VA traffic generation (viral content)
  -In-house DA (dating apps) traffic generation
• Chatting
  -Full chatter training to get 15:1 ratio
  -All scripts + SOPs
  -DFY chatter hiring service and management
• Management
  -All onboarding SOPs and systems described in this document
  -Banking setup

I’d also recommend a budget of around $50,000 for your first crop of models, setting up the teams, and ongoing costs/incidentals for the first 6 months – which I think is very reasonable.

Ideally, that number would jump to $70,000 to speed things along much faster.

So all in you’re looking at ~$100,000k to get this up and running in 30 days.

Full disclosure – you don’t NEED to spend ANY money to start and scale an agency.

If you want to do things the hard way – like I and most of my peers did – you are welcome to join the free Telegram groups that we run and spend your time reverse-engineering the path to success like we have.

But if you have more money than time and would prefer to have an expert install their own systems into your business, then this is the way to go.

These packages I’ve outlined are literally everything you need to build a highly-competitive agency that can easily scale to millions in revenue in its first year.

The difference in the packages is what you get from ME.

With the Remote Setup, I will work with your manager to help them set everything up on their own with full support along the way.

Answering all questions, making introductions, teaching the ins and outs of the industry – remotely.

With the In Person Setup, I will fly to your physical location and work 1 on 1 with your manager to help them get up to speed ASAP.

Personally, I see tremendous value in being able to look over the shoulder of someone as they do everything from start to finish.

If I was able to travel back in time to when I started my own agency and give myself all the knowledge I have now, I would have saved myself hundreds of hours of headache.

The difference between the In Person / In Person + Extended Support Setup is just in the length of support.

The first two packages come with 60 days of priority support.

I am always available on Telegram to answer quick questions. And within reason, I am available for calls as well.

The Extended Support includes 12 months of support instead of 60 days.

There are also some nice bonuses I’m willing to throw in:

1. Lifetime access to my coaching program ($5,000 value)
2. Lifetime access to my current suite of software tools ($2000 value)
3. Access to all future tools / courses released in the next year
4. Ongoing exposure on my blog/YouTube channel

What’s Next?

Ultimately, whether or not you decide to move forward will come down to 3 things:

1. Do you have the budget?
2. Do you think I’m the right guy for the job?
3. Do you think I’m easy to work with?

The first one is easy: either you have the money or you don’t.

If you don’t, you’re welcome to use this document as a rough skeleton of everything you need to do to build a robust and resilient agency.

In fact, one of the reasons I put so much effort into this 12,000+ word beast is because I can repurpose it as a free guide to my existing audience.

It’s also very likely I’ll publish it as an article on my blog and send it to newbies as a reference.

Now that I think about it, it can also serve as a proposal for other investors who are interested in starting their own agency.

Which brings me to my next point: do you think I’m the right guy for the job?

If you’ve gotten this far, then there’s a good chance you’ve learned a lot from what you’ve read.

My goal with this or any proposal is never to just hand over a boring 2 page PDF with bullet points dryly written in lifeless corporate-speak.

And believe me, this has nothing to do with being a self-indulgent writer.

If writing a boring 2 page list of bullet points and deliverables worked, I would do it.

But by producing a 12,000 word free guide disguised as a proposal, I can flex my knowledge and experience in this industry that my friends and I have quite literally cultivated, moderated, and heavily influenced over the past year.

Bottom line: if you want to hire the best guy to do this for you, then here I am.

Which brings me to my final point: do you think I’m easy to work with?

Sure, I may have taken a jab at you in the beginning for wanting to hire an inexperienced creator to run your agency, but hopefully now after reading this, you understand why that was a less-than-ideal choice.

This is an incredibly complex business that requires above-average proficiency in several technical and soft skills, and to send an OnlyFans creator – even one as delightful as our mutual friend – into the fray with nothing more than your Articles of Incorporation is just plain silly.

That said, I would be happy to get her up to speed because of our friendship.

And she’s intelligent and conscientious enough that I believe with the right guidance, she could actually do it.

As far as whether or not I’m easy to work with, you’re welcome to ask her if that’s the case.

From there, you’re also welcome to watch any of the hundreds of YouTube videos on my channel, read any of the articles on my blog (this is a good one), or even just make a Telegram account and ask random OFM professionals what they think of me.

You’re also welcome to contact me directly, preferably on Telegram @yallapapi.

Speaking of which, if you are interested in working together, here’s what you should do next:

1. Send me a DM on Telegram @yallapapi
2. Acknowledge that you’ve read the entire proposal and that you’d like to set up a call
3. Let me know your availability and timezone
4. Let me know which of the packages you are leaning towards

Looking forward to hearing from you!