What Running An OnlyFans Agency Taught Me About Time Management
Hello everyone. Just wanted to post another update for you.
When I started out, I was focused on the basics of starting an OnlyFans/webcam agency: hiring girls, getting traffic, and running the pages.
But I have since changed my perspective and have a different goal now. This post will catch you up on what I’ve been doing in the past few weeks.
Why I Changed My Goal
When I initially started this business, I focused on the basics: recruit girls, get them traffic, and run their pages.
Unfortunately, those 3 tasks can be broken up into microtasks — many of which I did not know how to do.
I quickly found myself overwhelmed with all the little things I needed to first learn how to do, then spend time doing manually, and then try to figure out a way to automate.
It was not fun.
One day, I got an interesting offer from someone in my agency group asking me if I would like to help them recruit a new model. This person has one model that is doing well, and was finally ready to sign another one.
At this point I still felt kind of lost, so they offered me a deal: “If you find me a girl, I’ll walk you through the process of what I do to make her successful.”
That sounded like a good deal to me so I took it.
Over the next two weeks, I watched as this model went from 0 to now 350 fans and 3000+ followers on Reddit. Her profile is free so there isn’t a huge amount of money coming in, but some is. And her accounts are growing faster and faster every day.
Once I made this deal, the amount of “work” I had to do dropped tremendously.
I didn’t need to figure out how do any complex shit like building a Reddit bot farm, figure out how to boost karma, or how to schedule 100s of posts per day. I just had to find the right person who already knew how to do all that and send them a model.
Models Are Currency
There’s a joke in the photographer community that models are currency. If you shoot models, you usually end up with a decent-sized network of attractive girls who you are on good terms with. Especially if you’re any good.
To put it in plain English, once you have attractive women in your life that will show up at a certain time and place, you have an advantage in networking in the real world.
This notion clicked in my head once I started to see the results from partnering with someone to run the traffic.
All I had to do was get models and “trade” them to someone who didn’t have any in exchange for a cut of the profits and a peek over their shoulder at how they run their operation.
How to pitch a model
So the next logical question is obviously, “How do you find models?”
Well I’m no expert, but I have a simple system when it comes to any kind of sales:
- Find a source of leads
- Send a few hundred messages per day
- Pursue the quality ones and discard the rest
What you DO NOT want to do is waste time trying to “convince” the prospects that what you are trying to sell them is good.
In other words, I’m not a pushy salesman who is trying to pressure girls into working with me.
I have the same attitude towards them as if they came to my house and I wanted to offer them something to drink.
I would say, “Do you want a glass of water?”
I WOULD NOT say, “Hey you should really try this water, it’s so amazing. OMG ur gonna love it, let me tell you why it’s the best water ever. The first reason is…”
Once you iterate your outgoing message a few times, the success rates will start to skyrocket. I not only have a very good outgoing message, but I also wrote a 21 page sales letter that helps me convert the ones who are interested.
Here’s a pic of the beginning:
How to spot a time waster early on
Talk to most agency owners and they’ll tell you the same thing: finding reliable models is the hardest part.
Over the past several weeks, I’ve developed a pretty good screening system to determine whether or not the girl I’m talking to is serious or a time waster.
Here’s what I look for:
- Follows the instructions in the initial outreach
- Reads the entire sales letter (I ask them to do this)
- Follows the instructions in the sales letter (send a pic, name, and a few sentences about why they want to work with us)
- Responds to my texts in a timely fashion
- Seems genuinely excited about the opportunity
- Comes to their Zoom call on time (if they’re more than 5 minutes late I cancel the call)
- Verifies their OF within a reasonable timeframe after our Zoom call
This is an example of a text from someone that looks promising:
And don’t let the 4 kids throw you off. This model has huge potential.
Red flags when recruiting models:
- Comes off as entitled (“Why should I sign with you?”)
- Doesn’t read the sales letter
- Doesn’t follow the application instructions
- Takes forever to respond to my communication
- Is late to the Zoom call
- Doesn’t verify their OF or gives up after their ID is rejected a few times
This is an example of a text from someone who is probably not worth pursuing:
If I see any sort of red flags or resistance from a model early on, I see her as a likely time waster and pretty much give up.
Working In Vs On Your Business
When watching motivational speakers, you’ll hear them say stuff like, “I struggled in my business because I was so busy all the time. I was stuck working IN my business when I should have been working ON my business.”
I feel like as internet marketers, we feel like we can do it all. We don’t need to outsource our outreach because we can use proxies and bots and an RDP to automate it for us.
Personally speaking, I’ve been dabbling with this kind of thing for many years. I would get some idea in my head like, “I’m going to grow a bunch of niche IG accounts to 100k followers!”
I’d work on it obsessively for a month or two, realize it was more than I bargained for, and give up.
I’d have just enough knowledge to be able to sound like I knew what I was talking about, but not enough to actually create a result.
But now I have a different approach. My goal now is to identify all the crucial parts of the business machinery and find providers to connect the dots.
I can tell you right now, I suck at promoting OF pages. I also suck at squeezing any money out of fans with messages or posts.
If I focused on it for a week I could probably figure it out, but I’d rather spend that week connecting with other models and agency owners and figuring out how to place them somewhere beneficial to them for a small (yet recurring) reward.
1% of 100 people’s effort
For example, the most recent model I signed is the wife of the owner of an adult film studio.
There’s a lot of good things about this deal (which I’ll go over in another post), but one of the best things about it is that I won’t have to do much work at all.
Because of a post I made on Reddit about my OF journey, someone reached out to me who is an expert in TikTok and Reddit marketing. They liked my post so much that they offered to work for me for free in exchange for me teaching them about the business.
This person claims to have “figured out” the TikTok algorithm and has grown pages to over 200–300k followers.
All I had to do was sign this new model, hand her off to this guy, and he’s going to do the rest of the work.
I’ll let him do his thing for a month and if he does well then I’ll cut him in on the profits. But the point is that he is going to do all the work for this model which will free me up to focus on growing the roster.
Sure, I would probably make more money if I learned how to grow a TikTok, effectively promote on Reddit, sell to fans, etc. But I’d also be spending several hours a day on this girl’s account instead of finding new girls to pawn off onto other people who actually want to do that kind of work.
I’m not saying I won’t do any work. I enjoy the sales side of things, i.e. closing deals and recruiting. I also enjoy anything that has to do with writing, or networking with other agency owners.
I would rather spend my time focusing on doing the things I enjoy and make less money per model than do a bunch of stuff I hate for more money.
Moving forward
So let’s take a look at where I am now.
- Current assets:
- 4 reliable/consistent models
- 3 model managers (1 manager has 2 girls, 2 have 1 each)
- Group chat with 20 agency owners
- Agency website (work in progress): https://120kmodels.agency
- Agency IG (also a work in progress): https://instagram.com/120kmodels
- Lots of knowledge and experience
If I could find someone to provide reliable girls that I could connect with my model managers, that would be incredible.
Let me know if you have any advice, it’s always appreciated.