How I Sold $15,000 In Coaching To OnlyFans Agency Owners In My First 45 Days
(NOTE: The first part of this article is the backstory for WHY I put together the coaching and info products. If you want to skip to the method itself, go to the table of contents and click the section titled: “How I Put Together The Programs.”)
I’ll tell you right now: if all you do is run an OnlyFans agency, you can go ahead and skip this article.
However, if you are:
- A service provider
- A community manager
- A course seller
- A coach
- A self-styled specialist
- Interested in multiple income streams
…then you are going to want to read this.
This article is all about how I sold my soul to the Information Marketing God and sold $15,000+ worth of coaching in my first 45 days.
Now now, I know what you’re thinking.
-Course-sellers are evil!
-Information should be free!
-I’m a successful agency owner and I didn’t need no course! You’re a bad person!
To quote one of my favorite memes, “boo hoo nigga, I don’t care.”
I did something that I consider to be remarkable: put five figures into my bank account in less than 2 months by selling digital assets.
And in this article I’m going to show you EXACTLY how I did it.
So if you’re like me and have been fantasizing about the day where people would:
- Call you a genius
- Pay for priority access to you and your network
- Give you money in exchange for working systems you built through trial and error
- Be really extra super nice to you because they want something from you
- Offer you stuff for free in hopes that you will rep them in an article
- Give you priority treatment when using their products or services
…then buckle up buckaroos, because this one is going to be a doozy.
Desperate Times Call For Selling Your Soul
Two months ago, I was in a very bad place.
My last model had just blocked me on Telegram, I had very little money in my bank account, and worst of all I had just started the mind-numbing grind of commission-only sales every weekend at trade shows.
I went over all this in my last article, so I’ll spare you the details.
Not only was I crushed that my master plan of “partner with anybody with a pulse” had failed, but now I had real issues to deal with – like paying my rent.
In order to solve this problem, I knew what I had to do.
I had to spend 20 hours a week charming middle aged housewives into buying overpriced hair products at trade shows.
For fast money, this was my best option. But it came with a price.
Working trade shows in and of itself isn’t so bad.
It’s actually pretty fun.
My job is to stand at a booth, stop women who walk by, and try to sell them some of our products.
THAT part is fun.
The selling, the interaction with customers, and the dopamine spikes from “winning,” and feeling daily love from a dozen perfect strangers unironically makes me feel alive.
The addictive nature of this job makes it very hard to let go, despite its downsides.
Not only am I good at doing hair and selling, but my customers absolutely love me by the time I’m finished with them.
Since I’ve been doing it so long, I’m also able to help newer salespeople which I also enjoy.
So far so good, right?
There’s just one little teensy weensy problem with this line of work: it completely wipes me out physically.
The combination of:
- Two days a week on cramped airplanes
- Three days a week on a caffeinated grind
- The stress of commission-only sales
- Not having the opportunity to exercise
- Not being able to cook (and therefore eating less-healthy food)
…all combine to slowly whittle away at my health until I am flabby, stressed, and completely and utterly burnt out.
For me, it is impossible to do this job long term.
Every single time I’ve gone back to work, I make it a few months before my sales drop, my health deteriorates, and I shamefully quit.
I always start out fresh from my respite – jacked, radiant, and crushing it hard.
But over time, I lose my health and vitality.
This negatively affects my sales, which stresses me out, which causes a negative feedback loop that spirals out of control.
After 13 years in the game, I’ve yet to figure out how to stop this from happening.
And God help me if I actually NEED the money.
My desperation begins to show in my demonstrations, people get an “ick” vibe, and I lose my mojo.
As you can imagine, I was NOT looking forward to going back to work.
To make matters worse, the first shows I did coming back were terrible for me.
Not only was I emotionally sensitive from losing my agency, but I was rusty.
To further complicate things, I was scheduled to work with some very experienced salespeople who I knew would bring the heat.
If I was in the groove, working every weekend, and able to find my words like the well-oiled machine I once was, I would have appreciated the challenge.
But coming off of the loss of my agency and essentially being FORCED (by circumstance) to return, I was in no condition to handle the stress of being in 2nd, 3rd, or 4th place.
And let me tell you: there’s NOTHING worse than being outsold at a show.
In fact, one of the reasons why I made the commitment to get good at this job when I started was because I HATED when I got smoked by other salespeople.
I remember the first show back…
Surrounded by killer salespeople, I think I made $800 that weekend through sheer power of will alone.
I guess that’s not too bad. $800 is $800.
But when you consider that everyone else cleared at least $2k that weekend, I felt like garbage.
There I was, nearly 40 years old, struggling to compete with people 2/3 my age to sell a product I had sold for 5x longer than them.
And to twist the knife even further, I didn’t have my agency to give me hope for a better future anymore.
If I was full of self-pity before my first show back, I was full of anger by the time it was over.
- Angry that I had let my agency die when I could have acted differently to save it.
- Angry that I didn’t take a more hands-on role until it was too late.
- Angry that I trusted that other people would treat my baby as their own (they didn’t).
Perhaps even worse than the anger was the crippling FEAR that I struggled to hold at bay.
Fear: It’s What’s For Dinner (And Breakfast, And Lunch)
I’ll let you guys in on a little secret: I do not like living in the United States.
Actually, let me be perfectly honest: I f*cking hate it here.
Yes, I am born and raised in the United States.
I don’t hate Americans, capitalism, free speech, the right to bear arms, hamburgers, or any of the other quintessential American values.
What I hate is the American LIFESTYLE.
Go to college, get a job, grind at a desk to buy sh*t you don’t need, get married, have kids, die.
I knew since I was young that this was not my path.
Life in America is all about work work work so you can buy buy buy.
The only problem is that I’m NOT a materialistic person at all.
Give me a nice gym, some eye candy, a beautiful beach, and some barbequed pork withh sticky rice, and watch me not care what kind of car I drive or what clothes I’m wearing.
Growing up in a nice upper-middle class neighborhood in West LA, my life was boring as sh*t.
To make matters worse, I was a HUGE science-fiction/fantasy nerd.
I loved reading about adventure.
I loved RPGs, seeing them as a chance to escape my safe and boring existence.
My life – and my projected future – seemed so bleak and boring by comparison.
So when I was 22, I decided to throw away my safety net to move to Israel to join the IDF.
The experience of assimilating into another country, becoming fluent in their language, and being brainwashed by their military machine (let’s be honest) had such a profound effect on me that haven’t been the same since.
That one decision completely changed the trajectory of my life from “just another cog in the machine” to “jetsetting world traveler vagabond hustler.”
More than anything else, my choice to bail on the red, white, and blue showed me that the world is a massive place full of adventure that was just WAITING for me.
And all I had to do was give up everything to take it.
Sounded like an easy choice to me.
After getting out of the army, I had a string of go-nowhere jobs that… went nowhere.
A few years later, I found myself selling hair styling tools at kiosks in malls all over the world – the progenitor of my trade show job.
Sure, it’s not the most glamorous gig, but I found 5 qualities of this line of work VERY attractive:
- I could get a job literally anywhere there was a mall
- I could always fall back on it in case I needed to make some fast money
- I was getting paid to talk to girls and play with their hair
- I got paid in cash
- I was able to hone my face-to-face sales skills
The first 2 were the MOST important to me.
Thanks to this job, I was able to live in half a dozen countries and travel to countless more.
I flew all around the world just because I could.
Every time I felt the itch to go somewhere new, I would “shop” for a new company to work for.
Even today, I can pick up the phone and arrange myself a position in Jakarta, Bangkok, Mauritius, Sardinia, Miami, or any number of other exotic locations for work.
And with my current level of experience, I could demand whatever terms I wanted:
- Free rent
- Company vehicle
- Increased commissions
- Managerial positions
- A share of the profits
Anything.
But this job and lifestyle had its share of downsides, too.
For one thing, continuously traveling prevented me from putting down roots in any one place for longer than six months.
Believe it or not, I had years where I would change cities 5-6 times, sometimes double that.
Not only does it get old to live out of a backpack, but you are automatically prevented from acquiring anything larger than a laptop.
You aren’t able to build connections in any one city, friendships and relationships last a few weeks at best, and you don’t really plan for anything further than a month out.
Another downside is that I developed TERRIBLE spending habits.
The money came fast in fat envelopes full of cash – and left just as quickly.
I didn’t spend my earnings on things like cars, clothes, or education – but on experiences.
By the time I was 35, I’d LIVED in:
- 20+ cities across the United States
- Israel (5 years)
- Berlin, Germany (1 year)
- Sydney, Australia (2012 and 2017, 1 year each time)
- Auckland, New Zealand (1 year)
- Phuket, Thailand (2 years)
And that’s not even counting all the places I’ve traveled to for weeks – sometimes even months.
With no exaggeration, I’ve been in probably 100 airports and taken at least 300-400 flights in my life.
I’ve been on so many flights that I would be totally fine never seeing another aiport as long as I live.
I wanted adventure. And I definitely got it.
But as the saying goes, “Be careful what you wish for.”
When the ride finally ended in 2019 (more on this later), I found myself competing in the same ratrace that my peers were running in since their early 20s.
With no apartment, no car, and no “stuff” to lug around, all I really had was some cool pictures on social media and my memories.
(Last I checked, most landlords don’t accept either of those as payment for rent.)
So, why did I do it for so long?
I’ll tell you: the MAIN thing about this unique lifestyle was the incredible sense of freedom that it offered.
Imagine that you can fly anywhere in the world, any time you want, and go get paid to talk to girls and play with their hair.
You work for a few months, save money, and then f*ck off to Bali and chill at the beach until your money runs out and you do it all again.
I was free. It was glorious.
Unfortunately, all good things must come to an end – and eternal youth is no exception.
You Can’t Choose Your Family
After living for nearly two years in Phuket, I decided to take a quick trip to Israel for the high holidays.
I had a good friend who would be there around the same time, so we coordinated to meet up and spend a few weeks partying with some of the Tribe.
Tel Aviv has an AMAZING nightlife scene.
And my friend is literally famous in the Jewish community for throwing parties – a very good person to know.
So there I was, all excited about my few weeks of vacation, until I get a text from my mom:
“Honey, your dad had a stroke this morning. I took him to the hospital immediately and they were able to treat him. But he couldn’t move half of his face. I think you should come home now.”
I wouldn’t say that I was ever particularly close with my parents – but family is family.
And when your dad has a stroke, you should probably take a break from your compulsive wandering and make sure everything is ok.
That was at the end of 2019. I’ve been back in the United States ever since.
The stroke turned out to be a “minor” thing, but both of my parents’ health had been declining for years.
Speaking as someone who is as fitness-obsessed as I am, this drives me up the f*cking wall.
It’s not like they were working out every day and eating healthy.
They barely go to the gym and eat ice cream every night.
They’re lazy.
I’m sorry, but I don’t care what else you have going on in your life, I personally believe that you absolutely need to make it a priority to exercise and eat healthy.
Anyway, after coming back to America, I figured that I would be here for a while – and that meant I had to go back to work.
It wasn’t long after that the COVID lockdowns happened.
I got a job in Vegas pretty much as soon as I could and spent the majority of 2020 there.
Once my contract was over, I figured it was time to move on.
Vegas was ok, but the work wasn’t great and I needed money.
After giving up my apartment, I decided to visit my parents “for a few weeks” while I looked for something else.
Little did I know, those “few weeks” would turn into one of the worst years of my life.
No exaggeration, this year probably took about 5 years off my life.
I’m talking gray hairs coming EVERYWHERE, tons of new wrinkles appeared on my face, and I developed a rash all over my body – especially just under my eyes and scalp.
When I would post periodically to my old YouTube channel, my longtime viewers would leave comments like,
Are you on drugs?
You look like you’ve aged 10 years. What’s going on with you?
Did you get vaccinated?
Charming folks, them.
There are two main reasons I hit the wall so hard:
- Yelling
- Money
Maybe YOUR parents are super chill and have a great outlook on life, but mine are a headache and a half.
Individually, they’re alright.
It’s when you get them together that I start looking for the exit.
Not to throw my mom under the bus, but let’s just say that she’s the type of person who – if displeased – will make her opinions known to those around her.
Unmedicated, she is unbearable.
Even when medicated, you better hope nothing sets her off, because she struggles to control her temper.
My dad, on the other hand, is the sweetest and most patient man you’ll ever meet.
While he made a full physical recovery, the stroke damaged his memory quite a bit.
He’d repeat himself multiple times in a conversation, doesn’t remember simple facts (such as what I do for work), and to top it all off he doesn’t really seem to care (about his memory).
You can imagine how this combination of short-fuse mother and forgetful-friendly father plays out in real time.
And if you can’t, let me spell it out for you: it involves lots of yelling and harsh tones.
If there’s one thing I can’t stand, it’s harsh tones.
It’s not yelling per se, it’s more like a combination of reprimanding, emasculating, and admonishing all rolled into one.
Throw in a dash of frustration and a heaping tablespoon of resentment and you’ve got yourself a recipe for living with my parents.
They’re not all bad. We have good times too.
But it only takes one or two episodes of “how could you do something so stupid” per day to make me regret agreeing to spend time with them.
After leaving Vegas to “visit” them, I quickly realized that they were living beyond their means and could not afford basic life necessities: i.e. paying their rent.
With nothing other than social security and some residuals from old insurance sales, they were in the red every month.
During my visit, I was effectively forced to move in with them because our combined income wasn’t enough to pay THEIR rent, bills, etc and my own.
Theoretically I could have left them to fend for themselves, but the thought never occured to me at the time.
If the situations were reversed, would they helped me? There’s no doubt in my mind.
But I don’t have a “harsh tones” problem.
From February 2022 to February 2023, I split my time between working trade shows and living with my parents in the small town of New Braunfels, just outside of Austin.
Like I mentioned in the last section, it wasn’t all bad.
At their core, they’re nice people with good intentions.
But… the yelling.
I really, really, really cannot stand it.
I can’t be in the same room when it’s happening or I’m going to say something.
And – spoiler alert – it’s not going to be diplomatic.
And then we get the, “You’re always against me! What about my feelings! You’ve hated me since you were a teenager!”
Throw in some tears, wailing, and door slamming and I have the unenviable choice between being a hard ass and just letting it slide – neither of which are attractive options.
If these people weren’t my parents, I would have cut them out of my life ages ago.
To make matters worse, during a routine checkup my dad was advised to get a pacemaker to treat an irregular heartbeat.
Unfortunately, there was a complication during the surgery and he nearly died.
To my mom’s credit, she went to the hospital literally every single day until he got out.
She’s actually very good in an actual crisis, probably because she’s always manufacturing a crisis in her head.
In the end, my dad did end up surviving the surgery.
But that PLUS the stroke PLUS the events discussed in the next section all contributed to a drastic worsening of his mental faculties.
The Other Shoe (Plus A Few More)
My dad’s narrow brush with death scared the crap out of me.
Obviously, I’d prefer my dad didn’t die.
But also because it would put me in the awkward position of having to figure out what to do with my mother.
She’s still very spry for someone in her 70s, but not the type of person who can live on her own.
Not only would it not work financially, but her “strong opinions” have alienated her from the bulk of her family and old group of friends.
So that means I would either have to put her in a state-run assisted living facility OR we would have to move in together.
I’ll tell you right now, I don’t like living with my parents, but I could never put them in an assisted living facility.
I would never forgive myself.
If they were incapacitated, my only other option would be to live with them.
Given my stance on hearing harsh tones and yelling, I would probably very soon have a stroke myself.
The third option – the one I am working towards now – is to make enough money with my businesses that I can afford to give them a monthly allowance that enables them to maintain their autonomy.
(And enables me to keep my distance – no offense mom and dad, if you ever end up reading this.)
This would also allow me to get back to my vagabond flashpacker lifestyle that I miss so much.
But this dream would get pulled far beyond the horizon once my dad got out of the hospital.
I was doing a show at the Hot Air Balloon Festival in Albequerque, New Mexico when I got a text from my mom at 6 AM asking me to call her.
That’s never a good sign.
When she picked up she was crying. I could barely make out what she was saying.
“Daddy got up to go to the bathroom this morning and he tripped and fell. He isn’t strong enough to get up and I can’t lift him. I don’t know what to do!”
She also mentioned that he soiled himself. Getting old is a b*tch.
To make matters worse, I couldn’t leave because we needed the money. I HAD to work this show.
She ended up calling an ambulance and taking him to the hospital where he was diagnosed with – get this – COVID.
I don’t want to get into the topic of COVID, but suffice to say that none of us were vaccinated nor did we have any plans to get vaccinated.
They took him to the hospital where he spent another week on a ventilator with a Remdesivir IV dripping into his arm.
Had I known what I know now, I would have flown back and checked him out of there immediately.
Despite what the government-approved “science” loves to claim, COVID is not an upper respiratory illness – it is a septic illness.
And hyper-oxygenating someone’s blood with a ventilator when they are on the verge of sepsis is a great way to kill them via septic shock.
This is why during the beginning of the COVID nonsense, so many people ended up dying while hooked up to ventilators.
Not only were hospitals financially incentivized by the federal government to hook their patients up to a ventilator ($13,000), but they were FURTHER incentivized to list the cause of pneumonia as COVID (+$39,000) WHILE hooked up to one.
Furthermore, not only is Remdesivir ineffective at “treating” COVID, but it has a list of side effects that make it its use have questionable value beyond lining the pockets of pharmaceutical companies.
Redpilling aside, after a week in the hospital he was cleared to go home.
At this point, the combination of the complications of the surgery and COVID infection had very likely exposed his already-injured brain to a very unhealthy lack of oxygen.
I won’t even tell you what the brain scans revealed, but he was not in good shape.
Still, he is a sweet and positive man, so he was in good spirits when he came home.
A few days later, however, he started to act a little strange.
One morning, he walked into the living room to drink his morning coffee – wearing only a T-shirt.
When made aware of his odd choice in fashion, he waved it off like we were making a big deal out of nothing.
This strange behavior continued until my mom insisted we take him back to the hospital for a 3rd time where he was diagnosed with a urinary tract infection.
Apparently, when elderly people contract a UTI, they start acting delerious – something I hadn’t been aware of.
To treat his UTI, the hospital gave him a commonly-prescribed antibiotic by the name of Ciprofloxacin.
Two years of watching the government, media, and medical institutions mishandle the COVID “pandemic” had completely ruined my faith in medicine, but this was the last straw.
I had firsthand experience with Cipro – and it wasn’t good.
When I was living in Thailand, I contracted a UTI myself (don’t ask).
When I went to a clinic to get treated, I was also prescribed Cipro.
After taking it for a few days, I noticed that I felt very weird.
I was dizzy, had trouble walking, and began having suicidal thoughts – very out of character for me.
I did some research on the drug only to realize that it had a black box warning – the highest safety rating the FDA uses for drugs.
These drugs are frequently fatal to people with pre-existing health conditions.
Oftentimes, they lead to permanent disability and injury as a result of taking them, MUCH worse than whatever illness they’re prescribed to treat.
To think that this was casually prescribed not only to me, but to my 80+ year old father in poor health, just goes to show that the medical establishment has very little concern for treating patients.
To prescribe something with a black box warning for an ailment as minor as a UTI is hard evidence that the medical establishment is crooked beyond belief.
They are 100% owned by the pharmaceutical industry – and God help you if you trust anything they say.
Many doctors (there are some good ones) don’t care at all about their patients. They just want to get paid.
I made a video on my old YouTube channel about my experience on Cipro and to date it is one of the most viewed videos on my channel.
The comment section is FULL of people talking about the horrid side effects they had from taking the drug.
Fortunately for me, I was in peak physical condition and able to “absorb” whatever damage the few days on the drug did to me.
But when they prescribed it to my dad, I slammed on the brakes and went to speak with the nurses immediately.
Not surprisingly, they were clueless to the fact that it had a black box warning.
Very kind and caring, but dangerously incompetent.
When I brought my dad back from the hospital, I explained to my mom about his prescription and told her we should treat his UTI naturally.
In his weakened state, giving him Cipro would be like giving him rat poison.
She fought me on it at first, but after a day of him taking it and watching his health deteriorate, she finally caved.
I immediately flushed the Cipro and went out and bought some D-mannose, making sure to dose him every 2-3 hours.
If you guys ever get a UTI, skip the antibiotics and take D-mannose.
It works by coating the lining of your bladder, binding to the bacterial infection, and flushing it out of your system in just a few hours..
Sh*t works like a charm.
His UTI cleared up almost immediately, but he still had a long road to recovery.
He was completely delerious, needed help to get around, and acted like an overgrown child.
Helping him into bed, out of bed, onto and off of the toilet, in the shower – these were tasks that my mom and I split while he recovered.
I wrote an article about it on my Medium blog that you’re welcome to read if you’re so inclined.
In summary, I was worried that this would be my new life for the foreseeable future.
Stuck living with my parents in a small town in Texas, listening to the unavoidable screeching of my mother, and taking care of my mentally-incapacitated father until he died.
And STILL working trade shows every weekend like a dog.
Escape From The Fun Zone
Throughout all of this, there was a glimmer of hope: we could sell my parents’ house in California.
During my years abroad, my parents had gotten themselves into terrible debt.
My dad was the only breadwinner in the family for years.
With the widespread adoption of the internet, his lifetime profession as an insurance salesman gradually changed until most of the work was done online.
Here’s some fun facts about my dad:
- He still doesn’t know how to send a text message.
- He doesn’t own a smartphone.
- He has no idea how to use Google or the internet in general.
It’s not that he “can’t” learn it, he just doesn’t want to.
So forget about him being able to navigate a portal for insurance salespeople to manage their leads. It’s just not gonna happen.
Part of that may be his declining mental health over the years, but it’s mostly that he’s just resistant to change.
While I was busy galavanting across the world, my parents ran up multiple credit cards in my name and used them to pay bills during slow periods of work.
Things gradually spiraled out of control until I found myself with $20,000 in credit card debt.
To add insult to even more injury (no pun intended), they were behind on their mortgage for nearly 14 months when my dad had his stroke.
However, they had 20 years of equity built up in their California home (which they were now renting out after having moved to Texas).
Right before COVID, I also had the brilliant idea to file for bankruptcy to wipe the credit card debt and fix the issue with the mortgage.
Oh, did I mention that the mortgage was also in my name? Yeah.
So now on top of trying to pay their rent, I also had a $2000/month bankruptcy payment to deal with.
As if that wasn’t enough, when I filed for bankruptcy, I was notified that I owed the IRS an additional $26,000 in back taxes.
I split my time between stressing at shows to stressing at home and saw no end in sight.
Since my mom was an emotional wreck – and in no position to do anything except obsessively do laundry and make sure my dad was eating breakfast – I made the executive decision to sell the house.
Long story slightly less long, I ended up selling the house and pocketing about $200k in profit.
This is where the story gets a little tricky…
Maybe tricky is the wrong word.
The only thing “tricky” about it is that I need to figure out some way to explain in this never-ending digression how I managed to blow $200k in less than a year and end up one step away from re-entering the Fun Zone.
You’re probably wondering how I – a certified, verified, bona fide super genius – managed to f*ck up so badly and blow $200k in under a year.
The first thing I did after selling the house was to buy an existing business off of Flippa.
I knew that someday the money would run out, so my plan was to utilize it to create a healthy enough monthly income to provide – at minimum – an allowance for my parents.
Looking back, I should have just bought them another house. Or just given the money to them.
But neither of my parents were in any position to manage that kind of money.
And apparently, neither was I.
$50k later, I was the proud owner of a skincare brand called Revita Skins.
With a few winning products, I was SURE that I could rustle up some Facebook ads to continue the success of the previous owner.
Not only that, but this business came with an existing email list of around 42,000 – with 18,000 of them being existing customers.
I was SURE this was a wise decision.
But alas, it was not.
Not only did I NOT make any money, I actually LOST money hiring different agencies to run my Facebook ad campaigns for me.
After a month, FB implemented a change to their ads which made the previously-winning products unprofitable.
Yes, I had a decade of experience in the beauty industry.
But what I had NO experience with was selling beauty products online.
As for the email list, it had been so long since the customers were sold to that many of my emails were flagged as spam, effectively ruining the list.
Furthermore, because we were still at the tail end of the COVID lockdowns in China, the shipping delays were unacceptable and caused a customer service nightmare that I didn’t have the stomach to deal with.
After flushing an additional $25k down the drain with different agencies who promised me the world and delivered nothing (sound familiar?), I decided to scrap it and move onto something else.
I Should Have Just Spent It All On Hookers And Blow
With $150k still in my bank account, I decided to get the hell out of the Fun Zone before it was too late.
Remember the famous Jewish friend that I met up with in Israel? We got an apartment together in Hallendale Beach and I got my first taste of Miami life.
During this time, I tried and failed to get my beauty products company off the ground.
Still, I had a backup plan – create a behemoth of a blog that was connected to the beauty products store and hope that it would start generating money before what was left of the money ran out.
I spent nearly three months in Miami writing articles, doing Crossfit, and taking pictures on Instagram to make myself look cool.
Even got a little beach time in there.
I was definitely happier now that I was away from my parents, but I was spending the money faster than I’d expected and knew it was just a matter of time before it was gone completely.
I still had plenty to live off of, but Miami is expensive. And when you have more, you spend more.
One day, I got a call from an old kiosk sales buddy of mine from Minnesota.
He had since left the kiosk game and gotten into construction sales.
He’d been trying to get me into it for years. Each time he told me about it, it sounded amazing.
“With your sales skills, you’d kill it!” he’d tell me.
After seeing me post some stories in Miami of living the good life, he reached out.
The conversation eventually turned to construction sales, and he told me that now was the PERFECT time to come to Minneapolis and close some deals.
The way I understood it, I would be able to work for 6 months, make $100k, and then leave.
I also trusted this guy to be a straight shooter, which turned out to be a huge mistake.
Still, I thought to myself, “What’s the worst that could happen? If I hate it I’ll just come back to Miami!”
No, that wasn’t the worst.
The worst would be getting strung along by the construction sales company, burning through my savings, and making an ashamed return to my previous profession in order to financially support my aging parents.
Once I realized that I had f*cked up, I sent my parents $50k and told them to spend it wisely because the rest of it was gone.
I saved about $20k for myself to live off of while I began taking a draw from the construction sales company.
I grinded out the summer closing deals for the construction company, only to realize that I wouldn’t be paid on the majority of them until the following summer.
I had spent enough time in Minneapolis to know that I wanted to leave as soon as my lease was up, so to think that I would have to STAY there just to get paid was unacceptable.
I mentally checked out of the job and started looking for other options.
The business I FINALLY settled on was starting a webcam and OnlyFans agency.
And that brings us to where we are today.
How I Put Together The Programs
I really didn’t intend to give my life story when I started this article.
And if I had half a brain, I’d probably just scrap it and stick to what you actually came here for: the sauce.
The reason I told that story is simple: I wanted to SHOW you where a sizable chunk of my motivation for running the info products business comes from.
It wasn’t just a matter of, “I want to make some money, so let’s do this.”
It was more like, “I just blew my inheritance with nothing to show for it, so now I’ll try damn near anything. Because if I don’t, that means I have to go back to hearing harsh tones, stressing about money, and letting my health slip away.”
Again, I’m REALLY sorry I made you read all that. It has very little to do with the technical “how” of creating and marketing info products.
But I really want you to understand where I was coming from – both with this agency and the info product business.
I refuse to go back to living in the Fun Zone. Hard no.
So if I have to make a deal with the Information Marketing God to trade my soul for enough money to live a free life, then so be it.
And to be fair, it’s not like those are the ONLY reasons I chose to do this.
- I genuinely like helping people.
- I like explaining things.
- I like getting random messages from people telling me that I helped them.
- I like getting ridiculous offers from new companies and service providers because I’m known.
- I like being known.
- I like being an authority.
- I like having the bandwidth and leverage to help other big players in the game do cool sh*t.
It’s not “just” about the money.
(Hell, I haven’t even really made that much.)
Another thing I genuinely enjoy is telling my own story.
Partially because I am human and love talking about myself.
But primarily because I’ve realized that every action I take in this business can be rolled into a story – which can then be packaged into a product to sell.
It all goes together perfectly.
So without further ado, let’s get into the meat and potatoes.
Once I decided to bite the bullet and sell info products, I had to actually come up with something to sell.
I’ll let you in on a little secret: I’ve actually made courses before.
Here’s what I’d done so far:
- The Minimalist’s Guide To Fitness (100+ videos + multiple PDFs)
- How To Get Clients With Cold Email (B2B)
- How To Get Clients With Paigham Bot (B2B – contact form submitter)
- The Idiot’s Guide To Marketing (Affiliate marketing funnel)
- The Beginner’s Guide To Copywriting
Ask me how many copies of those I sold.
NOT A SINGLE ONE!
Zero.
I spent dozens if not hundreds of hours creating the courses, writing the sales copy, and perfecting the funnels, yet never sold a single copy of any of them.
The reason for this was very simple: I was unable to procure a targeted audience to sell these products to.
Sure, I’ve had blogs in the past (Steemit, Medium, a few websites), but they were always just random word dumps for me to flex my literary skills on poors and faltzan (“fart-sniffing”) writers.
Until I started my mega SEO blog for the failed beauty products business, I never had a single publication that was focused around a specific topic.
And as obvious as it sounds, YOU MUST PICK A TOPIC IN ORDER TO SELL A PRODUCT.
This concept eluded me for YEARS as a digital nomad.
I saw the power of copywriting, selling info products, and coaching.
I knew that the gurus using Clickfunnels were making retarded amounts of money.
I was OBSESSED with figuring out HOW funnels worked, the science of copywriting, and the riches that came with mastery of both.
I bought the courses, followed all the steps, and still struggled to make a penny.
- Write copy? I was amazing.
- Make a solid course? Easy peasy.
- Sell something? Couldn’t do it to save my life.
The piece that I was missing is so blatantly obvious to me now that I wonder if I really do have a 145 IQ like I was told as a child.
Here’s the missing piece: BUILD A F*CKING AUDIENCE BASED ON A SPECIFIC TOPIC.
For SimpHunter, it’s a no brainer: the audience here is new OnlyFans agency owners that are interested in getting an edge in their business.
That is the AUDIENCE that I write for.
- I do not write for someone like BTZ who is already running multiple successful businesses and could run circles around me with OFM.
- I do not write for someone like OBH who has been in the adult game for 10+ years and has forgotten more than I know.
- I do not write for someone like the 21 year old whiz kid (who we’ll meet in an upcoming section) that is already a millionaire from dating app traffic.
Those people are all awesome, but they are not my target audience.
Neither are people who are 2-3 levels below them.
Here are the reasons why:
- They’re already making bank
- They don’t need my help
- I couldn’t offer them much technical help running their agency, anyway
My audience is new agency owners. People who:
- Have not started their agency yet
- Have started, but are overwhelmed
- Have gotten some traction, but need help getting to the next level
- Understand some aspects of running an agency, but not all
- Enjoy my style of writing and are patient enough to read long-form articles
- Have an entrepreneurial mindset
- Have more money than time and want clearly-explained solutions provided for any issue they may encounter
- Want hand-holding and constant guidance from a guy who has a network of experts on speed dial
I’m not saying that everyone who has those characteristics will buy something from me.
But that is the pool from which my customers will come.
Those are the ones I’m looking for.
And ultimately, those are the ones that I write these articles for.
Whether you think what I’m doing is ethical or not is irrelevant – the market is telling me that this is where the money is.
If I was smart, I would have just stuck to the topic and not written 5000 words about my struggles with my ailing parents.
But there’s a reason I do that too, and it’s not because I want you to know my life story.
Dan Kennedy – one of the OGs of the info product game – is on record multiple times as saying that the more personal details you include in your marketing material, the more you will sell.
In one of his products, Dan tells an anecdote about how one of his presentations includes an admission about how he used to be an alcoholic.
He says that without fail, after every presentation when people come up to talk to him and buy stuff, there’s always a few people who say to him,
“I also used to be an alcoholic.”
And guess what – those people ALWAYS BUY.
Sure, Dan is literally the top guy when it comes to copywriting and info products.
But think about it for a second.
When someone tells a story about themselves that includes personal details that you both share, you unconsciously feel closer to that person.
Let’s take this article for example.
One reason why I spent the entire introduction talking about my personal life is because I KNOW that some people will read it and think, “Holy shit, we actually have a lot in common!”
Here’s another example: when I rediscovered Andrew Tate back in September 2022, I viewed him with a little suspicion.
I thought, “Why is this guy so popular? Is he full of sh*t or the real deal?
I decided to do some research and got my hands on a pirated copy of his video course, Hustler’s University (not to be confused with his online school by the same name).
(For those of you who haven’t seen it, it’s VERY good and I highly recommend it.)
Within the first few minutes of the coures, Tate talks about how his first job was as a commission-only salesperson.
As soon as I heard that, he had my attention.
Why? Because I’ve spent nearly my entire professional career as a commission-only salesperson.
I IMMEDIATELY felt a bond with Tate that WOULD NOT have been there had he told me that he was an electrician, basketball player, or painter.
But since he was a sales guy, I thought, “Holy crap, this guy is JUST LIKE ME! I should probably listen to him.”
If you’re an aspiring info product marketer, please pay attention to the point I’m about to make.
When most businesses, course sellers, or service providers sell something, what to they do?
They ALWAYS default to the, “You should buy our thing because it’s better/faster/cheaper etc.”
Now think about how you – the advertisee – instinctively respond to that messaging.
“Oh yeah sure, you’re just saying that so I’ll give you money.”
Not only do we consciously distrust blatant advertising, but when your mind hears ANY statement, it automatically asks itself, “Is this true?”
“My product can help you make a million dollars!”
Your brain: “Is this true? Hmm, let me take a closer look.”
Statements FORCE your brain to critically examine the information to determine whether or not it’s true.
This is a survival mechanism, can’t be switched off, and makes it VERY hard to sell through statements.
Which, ironically, is how everyone tries to sell.
As I’ll go over very soon, storytelling bypasses this automatic analysis from your brain and slips your message inside without resistance.
To that point, look at how much PERSONAL information I’ve revealed in my articles that has NOTHING to do with managing an OnlyFans agency.
A quick refresher:
- I’ve lived in Australia, New Zealand, Israel, Thailand and Germany
- I have a background in commission-only sales
- I’m a dual citizen (Israeli/American) and served in the Israeli army
- I am obsessed with eating healthy and going to the gym
- I have struggled with my OnlyFans agency
- I have aging parents with declining health
- I virtually flushed my inheritance down the drain in less than a year
- I have felt impostor syndrome very strongly
- I am a fan of Dan Kennedy
- I used to dabble in Instagram automation
- I am originally from California
- I am unvaccinated and have no plans to get vaccinated
- I am a fan of sci-fi/fantasy novels
- I played RPGs as a child
- I have experience with ClickFunnels
It’s very unlikely that as you read the stories in the beginning of this article, you questioned whether these details were true or not.
No questions, no verifications, and no analysis. Just acceptance.
For all you know, the entire story could be completely fabricated, the personal details could be 100% false, and I could be lying about everything.
But here’s the important part: because the information was delivered to you in story format, your mind accepted it at face value.
Furthermore, every single one of these details increases the chances that the reader will more strongly identify with me on a personal level.
And the more someone identifies with you, the more likely they are to trust you.
“Hey, that guy’s just like me so I can trust him more.”
It may not be quite so overt, but our instinct as humans is to trust people who are like us.
This isn’t just my theory, this has been proven by great copywriters like Dan Kennedy, Gary Halbert, and Russel Brunson.
Here’s the point: every time I release one of these seemingly inconsequential factoids about myself, it becomes more and more likely that I’ll hit someone’s hot button – just like Tate hit mine when he mentioned he was a sales guy.
As a massive Andrew Tate fan, I can tell you that I absolutely plan on being a paying customer of his in the very near future.
I almost don’t even care what he’s selling, I just want a piece of it.
I’m clearly not immune to this phenomenon either.
But I am aware of it. Which is the first step in utilizing it to my advantage.
Here’s another example: the legendary BTZ, AccountStealth (my Reddit Genius), and my co-founder at WishHush are ALL Israeli citizens.
As an Israeli citizen, fluent Hebrew speaker, and shawarma enjoyer myself, do you think that makes me:
- More or less likely to trust them?
- More or less likely to want to do business with them?
- More or less likely to BUY from them?
- More or less likely to include them on future deals?
- More or less likely to do nice things for them, apropos of nothing?
- More or less likely to sing their praises in the community for ABSOLUTELY NO clearly-defined or immediately-apparent reward?
I wonder.
So now let’s bring it back – how does this relate to selling coaching and info products?
At the time of this writing, I currently have 21 posts live on Simp Hunter.
With a VERY conservative estimate of 6000 words each, that is a total of 120,000 words on the blog.
That’s not even counting this beast, which will probably be another 10k easy – possibly even more (EDIT: 13,000+).
Imagine how many little details I’ve leaked into those posts about who I am, how I behave, and my thoughts/beliefs.
Every single bit of information about myself is a sticky piece of glue that might force a one-sided bond between me and one of my readers.
And THAT right there is where the money is made.
Trust + solving a problem + purpose = $$$
If being authentic and trustworthy were all you needed to sell a program, I’d be a millionaire.
There are 2 other things that are required:
- Your audience needs to believe that you can solve their problem
- Your audience needs to believe that you are motivated to run your business for reasons OTHER THAN MONEY
In this article for example, I think I’ve done a more-than-adequate job showing why I am motivated to sell coaching and info products at a high level.
If anything, it’s a massive amount of overkill.
But I don’t care.
This article, much like my 21 page sales letter, will serve as an excellent filter to weed out any people who are not serious about purchasing from me.
One of the things that people get wrong about the info marketing business is that they think they will be dealing with practicitioners on their level.
I had a conversation with a very bright 21 year old the other day who is already a multi-millionaire from ewhoring + OnlyFans.
We’ve been in touch for a while, but after reading my last article he reached out to talk about info marketing.
A few months ago, we tossed around the idea of collaborating on a product together.
Our idea was to either create a course teaching people how to promote girls on OnlyFans via Reddit or his specialty, dating apps.
In the end, we didn’t end up doing either.
But during our conversation the other day, it seemed like he was interested in moving the ball towards the endzone.
Apparently, he had the enviable problem of not being excited to get up every day to run his million-dollar business.
(Definitely wish I had that problem.)
That said, he was looking to get into info marketing.
His thinking was that since he was burnt out on OF / ewhoring anyway, he would sell his agency and all his secrets and shift into the information business.
I’ll tell you from a copywriting standpoint, this is an excellent pitch.
“How This 21 Year Old High School Dropout Makes $104,917 A Month At His OnlyFans Agency With Just 2 Hours Of Work Per Day!”
Obviously the title needs a little work. But the seed is there.
The reason I bring this up is because during our conversation, this young man brought up the fact that he was still hesitant to enter the info product game because he “really wanted to make something good” for the market.
Now don’t get me wrong, I’m not saying you should create sh*t products and sell them.
The market will kick your ass out and your reputation will be ruined.
However, you realize 4 harsh truths once you start selling coaching and info products:
- The quality of the sales copy is more important than the quality of the product
- The method is actually really easy to explain and doesn’t seem worth the money (to the seller)
- Most people who buy the method won’t ever implement it anyway because people are lazy
- The REAL magic of info products is in building the offer
Here’s the short version:
Selling info products is MORE about the sizzle, less about the steak.
Yes, the steak is still important.
But let’s face it: if you took OLD methods for promoting girls on OnlyFans and handed them to a SUPER MOTIVATED newbie who actually implemented sh*t, he would be more successful than an uninspired genius who was given NEW AND IMPROVED methods but implemented them lazily.
In fewer words: proper implementation of a poor method beats poor implementation of “the best” method.
Now again, I’m not telling you to go sell old methods to people who don’t know any better.
But this 21 year old millionaire suffers from the same problem that all experts suffer from:
They take 99% of their knowledge, motivation, and work ethic for granted and think the 1% of the secret sauce is the source of their success.
I’ll give you a fitness example.
Let’s just assume for the sake of this example that I am a fitness, nutrition, and supplementation specialist.
If someone were to ask me the fastest and easiest way to get in shape, I would tell them to do Pavel Tsatsouline’s Simple And Sinister program.
It is:
- 100 single-arm kettlebell swings (alternating arms every 10 swings)
- 10 kettlebell Turkish get-ups (alternating arms every 1 get-up)
This is the ENTIRE workout. It can (and should) be completed with a relatively heavy weight in under 10 minutes.
Doing this for 10 minutes a day will get you incredibly strong in a very short period of time.
Your body will change unexpectedly fast in beautiful ways.
Now, if I give this information to someone who has never worked out a day in their life, it’s very likely that they will fail.
But why?
After all, I gave them the secret sauce.
They know EXACTLY what to do in order to get the body they want in the shortest timeframe with as little work as possible.
The reason most people will fail is simple: it takes more than the secret sauce to become successful.
Just off the top of my head, here’s some other things they would need:
- Enough time in their day to do this routine comfortably (travel time, parking, shower, etc)
- Mental preparation for the “adjustment period” that comes with training a deconditioned body
- Adequate discipline and foresight to eat a balanced diet to support hard training
- Motivation to continue the routine long enough to see results
- Proper fitness attire
- A pleasant workout area (commercial or home gym) where training doesn’t suck
If, on the other hand, I gave the same method to someone similar to me, who already:
- Goes to the gym every day
- Is conditioned from frequent exercise
- Eats a healthy diet
- Is properly motivated
- Has the right gym clothes and shoes
- Goes to a gym he enjoys
Then they would be able to SEAMLESSLY implement the method and get the same results I promised.
The first problem is that – statistically speaking – relative to the entire population, there are not a lot of people like me.
The market is small.
Second, THAT market has MUCH higher expectations for products or services sold because they’ve already been around the block a few times.
Never in a million years would I buy any training, nutrition, or supplementation course because I already know everything.
(Although I did buy a flexibility program – which by the way, I never used.)
Third – and this is why gurus have a bad reputation – is that they fail to mention that MORE than just the method is required to successfully execute the method.
While it’s easy to point the finger of blame at the gurus, the problem lies with the science of copywriting itself.
There’s a REASON why all sales letters, funnels, and ads look the same: because they WORK.
Copywriting is not an art – it is a science.
There are specific steps that you need to take in a particular order for your product to have the best conversion rate possible.
Referred to as the 12 step copywriting formula, these steps are:
- Get attention
- Identify the problem
- Provide the solution
- Present your credentials
- Show the benefits
- Give social proof (testimonials)
- Make your offer
- Inject scarcity
- Give a guarantee
- Call to action
- Give a warning
- Close with a reminder
In order for a sales letter/video to have maximum effectiveness, it needs to follow this EXACT formula.
You can’t rearrange or eliminate any of the steps without suffering a hit to your sales. Smarter people than you have tried.
Where gurus get into trouble is step 3: providing the solution.
Smart copywriters will tell you that in order to adequately sell your product, you have to eliminate ALL the other potential options.
For example, let’s say I wanted to sell a product on how to get traffic through TikTok.
If I was serious about writing a good sales letter, I would have to talk about why all OTHER forms of traffic are inferior to TikTok.
- Reddit? Upvotes are too expensive!
- Dating apps? Don’t work anymore!
- Twitter? Elon Musk made it unusable!
- Instagram? You’ll get shadowbanned in a heartbeat!
- Snapchat? Impossible to convert from SC to OF!
- Telegram or Discord? Full of 14 year olds with no money!
So on and so forth until guess what – there is NO other option other than the one we are conveniently selling.
Good luck getting people to buy something if they can escape the discomfort of spending money by navigating to an alternative.
As my brothers from Compton are fond of saying, “Don’t hate the player, hate the game.”
Sorry, but it is what it is.
Bringing it back to the first point, HOW you sell is much more important than WHAT you sell.
Sorry buckos, you may not like it, but this game (and all business, really) is 90% sizzle, 10% steak.
The good news is that if you can master the sizzle, then you can sell ANYTHING.
I made this clear to my young friend and his last words to me were, “We should stay in touch. You know how to sell stuff, and I have stuff to sell.”
My sentiments exactly.
Why A Good Offer Is Like Being Good In Bed
Remember a few sentences ago when I said that HOW you sell is more important than WHAT you sell?
That’s not entirely true.
- An incredible offer can make up for poor copy.
- Similarly, incredible copy can make up for a poor offer.
As I mentioned earlier, I’ve created quite a few courses and sales letters yet never sold anything.
The reason for this was because I simply didn’t have a targeted audience to sell to.
However, it would be years until I realized this.
Back then, I THOUGHT the reason I wasn’t selling was because my copy, offers, or products weren’t good enough.
I worked SO hard to develop the perfect versions of them, yet remained mystified when I sold nothing.
(I must have had some brain damage myself, because of course I’m not going to sell anything if I have no traffic.)
Still, my failures pushed me to continue mastering my craft.
Somewhere along the way, I watched a video by the info marketing genius Russel Brunson about how to rapidly create a product in under an hour.
Yes, you read that right – how to BUILD AN INFO PRODUCT in under an hour.
And no, I’m not talking about your $7 PDF either.
I’m talking about a full blown $997 course type thing with all the bells and whistles.
If I recall correctly, the example he gave in this video was about creating an offer about PT Barnum’s book: “The Greatest Showman On Earth.”
He made an interesting point at the very beginning:
Why would anyone buy your $997 offer when they can easily buy that book on Amazon for $6.99?
I watched in awe as he stacked bonus after bonus onto the offer, gradually increasing its value until it was priced far higher than the $6.99 pricetag you’d find on Amazon.
This video stayed dormant in my mind until it came time for me to create my coaching offer.
Here’s something to think about:
Why do you think I titled my coaching article, “38 Resaons Why You Should Buy My $3800 Incubator Program“?
Let’s take a look:
- Titles with numbers in them get more clicks than titles without numbers
- “Listicles” (articles that are essentially lists) get more clicks than non-listicles
- The mention of the number “38” would force me to build a MASSIVE offer full of 38 bonuses
- I quoted the price in the title to scare away broke people
- 38 + $3800 has kind of a ring to it and sounds cool
Obviously, we want to talk about reason #3.
NOTE: Despite these 5 reasons, I’ve noticed that this janky sales letter written in Google Docs far outperforms the article I linked to above.
I want you to read these two pieces of information and NOTICE the difference in how they make you feel:
Reasons to buy:
I am going to teach you everything you need to know about recruiting, driving traffic, chatting and making a bunch of money on OnlyFans.
I’m going to bring in outside consultants to fill any gaps in my knowledge.
I’m going to do everything I can to make sure you’re successful and you can contact me any time.
Plus you get a lot of PDFs and resources that I’ve either created or gathered since starting.
Meh, not bad. Throw in a couple fancy 5-6 figure screenshots and maybe some people will buy.
Let that settle for a second and now compare it to this:
Reason #1 – I’m Going To Do Everything In My Power To Make Sure You’re Successful
Reason #2 – Free Access To The Private Simp Hunters Telegram Group ($200 Value)
Reason #3 – You’re Getting A Lot More Than Just Me
Reason #4 – My Ironclad No-Questions-Asked 14 Day Money Back Guarantee
Reason #5 – I’ll Give You A Copy Of My Infamous Model-Recruiting Sales Letter ($200 Value)
Reason #6 – You Get My Ultra-Effective Recruiting System ($200 Value)
Reason #7 – My Battle-Tested IG Ads For Recruiting Models ($200 Value)
Reason #8 – A $500 Credit At BTZ’s Model Marketplace ($500 Value)
Reason #9 – Access To My Reddit Genius’s Powerful Traffic Method And Private Mentoring Group ($200 Value)
Reason #10 – How To Drive Traffic With The Tube Method
Reason #11 – Advanced TikTok Strategy And Daily TikTok Content Telegram Channel
Reason #12 – Access To Model “Training” And Mindset Videos
Reason #13 – The Model Content Launch SuperPack
Reason #13 – Sample High-Converting Content For Your Models To Copy
Reason #14 – The Superstar’s Guide To Creating High-Performing Hardcore Content
Reason #15 – 10 PPV Scripts For Your Model To Create
Reason #16 – My Personal Help Setting Your Models Up On WishHush
Reason #17 – The Simp Milking Bible ($300 Value)
Reason #18 – The E-Whoring Library ($200 Value)
Reason #19 – Access To My Private Pool Of Professional Chatters And Chatter Manuals
Reason #20 – Weekly Group Calls With Special Guest Experts
Reason #21 – I’ll Make You Famous (Priceless)
Reason #22 – The BEST Contract Template For New Models
Reason #23 – The NSFW Subreddit Mega Super Bundle
Reason #24 – 1800 Unique NSFW Post Titles (For Reddit Or OF)
Reason #25 – OnlyFans Agency Website WordPress Theme And Instagram Account Template
Reason #26 – A 10% Discount On My Mobile Proxies
Reason #27 – A 10% Discount On My High Speed VPS Services
Reason #28 – I Have A Lot Of Skin In The Game
Reason #29 – I Love This Community
Reason #30 – I’m Really Good At Explaining Complex Concepts In Simple Terms
Reason #31 – You Get Priority Access To Me On Telegram
Reason #32 – I Will Teach You How To Set Up Your OWN Mobile Proxies
Reason #33 – A-Z Mother/Slave Setup Instructions
Reason #34 – The Price Will Go Up After 7 Students Have Enrolled
Which of those SEEMS like a better value?
Obviously the second one – which, by the way, just happens to be a slightly-truncated version of the table of contents for my Incubator article.
But for all intents and purposes, they’re the same thing, aren’t they?
And look, I’m not saying that someone with a good reputation and killer results HAS to sell their coaching or info products the way I do.
There’s more than one way to skin a cat.
But all things being equal, with two identical gurus, offers, and sales letters, the offer that is structured the way the second option is will VASTLY outperform a few simple sentences describing the offer in a vague and general way.
When I was creating my coaching offer, it FORCED me to think about every single eventuality in which a potential student would need something.
- Would they need a model? I’d give them recruiting guides, IG ad templates, and even a free model in BTZ’s market.
- Would they need traffic? I’d give them access to my Reddit Genius’s group and accompanying PDF
- Would they need help with onboarding? I’d give them my entire onboarding sequence.
- Would they need help managing models? I’d give them everything I had about content creation guidelines and how to deal with models.
- Would they need help with chatting? I’d give them chatter manuals and connections with my friends who ran chatter agencies.
- Would they need a community? I’d give them access to my private Simp Hunters Telegram group.
- Would they need ongoing support? I’d give them my full attention and respond to all their messages in a timely manner with whatever help I could give. And if I COULDN’T help them, I’d refer them to someone who could.
Looking back, creating my coaching offer FIRST turned out to be a very wise choice.
Not only did it force me to create a well-rounded offer, but I was able to productize all my knowledge into a wide variety of sellable products.
Let’s take a simple example: onborading.
When I was working with a French account manager back in the early days, he was kind enough to put together a list of content that was required to launch a new model.
This document contained a list of content needed for a few social media accounts, the OF feed, and a dozen PPV scripts.
This PDF (which I did virtually no work to create) became my “Model Content Launch SuperPack.”
In addition to this, I added a document that explained how to create good hardcore content that I made after deconstructing some of my Superstar’s best videos.
It includes tips on lighting, facial expressions, composition, sound, and more.
This then became “The Superstar’s Guide To Creating High-Performing Hardcore Content.”
From there, it was just a matter of going down the list of everything that a newbie would need to onboard a model, productize it into a PDF or video series, and slap a cool-sounding name to increase the perceived value.
Here’s the full structure:
- Make an outline of everything that your product will provide
- Create assets that will fulfil each item
- Give each asset a cool-sounding name (optional)
- Package them together into an offer
It’s the offer itself that is where most info marketers in the OnlyFans space mess up.
Believe me, I personally know DOZENS of people with better track records, experience, and results than me who will never sell a single dollar in info products or coaching because they don’t know how to package an offer.
I may have something for them. But we’ll talk about that later.
Why You Should Offer 3 Versions Of Your Product
I will give you aspiring info marketers another juicy little tidbit:
The more products you have to sell, the more products you will sell.
If all I had was the one coaching offer, I’d be limited to only selling the coaching offer.
If I had a coaching offer, recruiting packages, an onboarding package, and a half dozen a la carte items, I would multiply my sales without any additional effort.
A perfect example of this is my recruiting packages.
I currently have 3 options available for people who want to up their recruiting game.
- Super Recruiter (just the basics)
- Beast Mode Recruiter (basics + advanced stuff)
- ULTRA (basics + advanced + SOPs for VAs)
I sell these for $197, $497, and $797, respectively.
Since we just spoke about creating offers, I will show you how I packaged these ones:
Pulled from one of my marketing emails:
🥉 Super Recruiter – $700 $197 (7 Remaining)
✔️ Access to the 5 Day Recruiting Challenge ($100 value)
✔️ Yalla Papi’s Foolproof Recruiting Method (PDF) ($150 value)
✔️ Daily emails and advice from me (Priceless)
✔️ IG agency template ($50 value)
✔️ Lifetime membership to the Recruiting Superstars Telegram group
✔️ A copy of my model recruiting sales letter ($200 value)
✔️ 40+ earnings screenshots to build trust ($200 value)
🥈 Beast Mode Recruiter – $1400 $497 (3 Remaining) – Price reduced!
✔️ Everything in the Basic + Super Recruiter packages
✔️ How To Run A Zoom Call (PDF) ($100 value)
✔️ My custom-made modeling contract template ($150 value)
✔️ My top 3 best performing IG ads ($200 value)
✔️ How to recruit models from Seeking ($500 value) 👈 (NEW!)
✔️ My list of 7000+ phone numbers of girls looking for adult industry jobs + a guide on how to recruit them 👈 (NEW!)
🏅 ULTRA Recruiter – $2150 $797 (2 Remaining) 👈 (NEW!)
✔️ Everything in the Super Recruiter + Beast Mode packages ($1400 value)
✔️ How to hire a rockstar VA to do your recruiting 👈 (NEW!)
✔️ Model recruiter job ad template 👈 (NEW!)
✔️ My personal recruiting SOPs to give to your VA ($300 value) 👈 (NEW!)
✔️ My video training series for VAs that explain how to recruit via IG ($200 value) 👈 (NEW!)
***
There’s a few things I want you to pay attention to here:
- There are 3 packages priced differently
- Each package includes multiple bonuses beyond the package before it
- There is a “limit” to the amount of available copies of each package
- The text is formatted with emojis and easy to read
- There is an implied value (“$1400 Value!”) anchored next to each item/package
It’s not an accident that I structured everything like this.
Here’s a question for you: why did I make things complicated and create 3 packages?
Couldn’t I have just created 1 package and sold it for the higher price?
When you have 3 packages, most people will choose the middle one REGARDLESS of the attractiveness of the other two options.
I did this with my coaching packages ($3800, $4800, and $19k) and also with the recruiting.
Guess which one most people choose?
The one issue with selling recruiting products is that there’s no longevity in it.
Once agency owners get a girl or two, they can forget about recruiting.
I suppose I could offer a version 2.0 in the future – I mean it couldn’t hurt.
But I’d rather turn my focus to a much, much, much more profitable facet of running an OnlyFans agency: TRAFFIC.
Traffic isn’t just important, it’s vital
Everybody knows that if you can’t get any traffic, you can have the most beautiful model in the world with the juiciest t*tties, but you won’t make a single dollar.
If nobody knows who your girls are, then nobody can buy their content or subscribe to their page.
Now admittedly, traffic is one area which I’ve personally struggled in. Sadly, it just happens to be the most important area.
There’s a reason why my Reddit Genius has people banging down his door BEGGING him to ALLOW them to pay him thousands of dollars every month to run their accounts.
Because my dude has the keys to the castle. He’s got the traffic faucet that he can turn on and off as he pleases.
He’s done the work, learned the platform, specialized, branded himself as an expert, and is now reaping the rewards of a community that respects him by sending him new clients on a near-daily basis.
Literally every single time I open Telegram, some newbie is asking, “Does anyone know where I can hire someone to do Reddit?”
The answer is ALWAYS ALWAYS ALWAYS: “@accountstealth”
My man has zero competition. Because he is “the guy.”
Now let’s be real: is what he’s doing really that different than what anyone else who gets good results on Reddit is doing?
I mean really, what is Reddit?
You post in a relevant subreddit, buy some upvotes, and pray that you don’t get outbid by another OnlyFans agency.
Yes, I’m oversimplifying.
But really – it’s not “that” hard and could be figured out with a few weeks of trial and error and a couple hundred bucks.
However, @accountstealth has 3 unique advantages:
- He runs multiple Telegram groups which gives implied credibility and trustworthiness
- The entire community recommends him any time someone asks to buy anything related to Reddit
- I’ve repped him (and verified his track record) in virtually every single post on my blog since we worked together
Not to take anything away from his level of knowledge or skill on the platform. He definitely knows what he’s doing.
But so do a lot of other people on Telegram.
So why doesn’t anyone recommend them?
Why are his competitors struggling to find clients and charging $500/month when @accountstealth can charge $3,000/month and has a WAITING LIST of people?
The answer is simple: his reputation.
My dude is on track to make 6 figures a month by the end of the year from managing Reddit alone.
That’s a million dollars a year by next year.
And again, no disrepsect, but he’s not doing anything that requires any sort of special talent or genetic gift.
Literally anyone can type words, buy upvotes, and post from an anti-detect browser.
What’s really amazing here is that he has kind of just stumbled into this role because he happened to be “The Reddit Guy” – in the right place at the right time.
Yes, he’s resourceful enough to do things like start new Telegram groups and productize his knowledge.
Don’t listen to the bitter Telegram addicts who say things like, “OFM is so saturated now!”
This industry is still in its infancy.
And so is the community.
As the community grows, there will be MORE opportunities, not less.
Bringing it back to my original point, now you see that TRAFFIC is where the money’s at.
From my position, this puts me at a bit of a disadvantage because I’m not that great with traffic.
And since I’m not great with traffic, I don’t feel right about selling my “methods” for one simple reason:
I can’t back them up with substantial results in the framework of “I did X and Y happened.”
That said, what I CAN and WOULD LOVE to do, however, is sell OTHER PEOPLE’S methods.
I already do this with a TikTok product on my store and in my Incubator program.
Full disclosure: NEVER in my life have I EVER gotten ANY of my own personal models a SINGLE sub from TikTok.
But I had the foresight to partner with someone who is an absolute whiz at TikTok.
It’s not the craziest super mega course, but it definitely has everything you need to take advantage of the platform:
- A PDF on how to generate traffic through TikTok
- A Telegram channel that provides 5 viral TikToks per day for your models to copy
Benefit #2 is why I charge so much.
All agency owners have to do is plug their model into the group so the model can access and copy the content.
Not only do agency owners get to take advantage of the power of TikTok traffic, but it’s a complete hands-off solution for them.
Okay Papi, if your TikTok thing is so amazing, then why haven’t I heard of it?
The answer should be obvious: because I can’t tell a story about it.
Like I said, I’ve never actually used this on any of my own models, so I can’t blab on for 12,000 words like I can for other topics.
And without that authentic experience to talk about – which is what does the “selling” – I can’t use my usual method of marketing to promote it.
However, I’m not going to let a silly thing like not having any results stop me from selling a product.
I just have to get a little more creative.
There are 2 ways I can ethically sell methods with which I have no experience.
Option 1 is this:
- Partner with someone who has a working method
- Tell their story
- Design a product
- Ceate an offer
- Market it
Option 2 is this:
- Partner with someone who has a working method
- Use their method to get one of my OWN models a result
- Tell my own story
- Design a product
- Create an offer
- Market it
Each option comes with its own set of advantages and disadvantages, but the difference between the two is simple.
Option 2 allows me to take advantage of my audience and usual selling method (“I did X and Y happened.”)
If I have executed the strategy on my own, I can sell it effectively via story and with a clean conscience.
If we choose option 1, then we need to find another way to sell it – an alternate “sizzle,” so to speak.
Naturally, MOST traffic experts that I’ve spoken with are partial to the first option.
I believe the main reason for this is that it’s much easier to actually create the product with the first option.
They already have the method, the results, and the case studies ready to go – sort of.
The main challenge with the first method is that I don’t have a story to tell about it.
And without the story, I can’t sell the damn thing.
Think about it: how many times in recent articles have I mentioned my coaching and recruiting packages?
A bunch.
Until today, have you ever heard me mention the TikTok product?
No, because the story surrounding it is very underwhelming.
“I partnered with a guy who runs a TikTok service and he gets good results.”
A non-info marketer would try to oversimplify things and think, “Well as long as the method works, it should be sellable.”
Technically that’s true, but stories are what really sell.
I touched on this earlier, but the reason I’m so obsessed with storytelling is that it is the most effective way to bypass peoples’ natural resistance to the sales process.
If I say, for example, that my TikTok expert’s product is amazing and you should go buy it for a thousand bucks, you can choose whether or not to agree with that statement.
However, if I tell you a story of how I implemented his TikTok strategy and made $XX,XXX in 30 days, there is nothing for you to disagree with.
Sure, you can call me a liar.
But unless you REALLY hate me, your resistance will fall once I provide hard evidence via videos, screenshots, and a 10,000 word composition of how we executed everything from A-Z.
This is why I’ve tried for ages to facilitate Option 2 with a variety of service providers.
I’ll admit, part of the appeal of Option 2 is that I will finally get my Successful Agency Owner Merit Badge.
But the REAL appeal of that is not the money – it’s the fact that once I have irrefutable visual evidence of success with a method, I can then productize it into something sellable.
Most importantly, I can MARKET these products indefinitely with the STORY of their creation, execution, and resulting success with great fanfare.
Of course, “selling” Option 2 is a challenge in and of itself.
Trying to convince service providers that they should:
- Work with me for free
- Help one of my models get a positive result
- Allow me to create a product based on their method
- SELL that product effectively
- Split the profits with them
…is not easy – especially considering that until the publication of this article, I had never actually PROVEN that I was capable of creating and selling info products at all.
Looking back, what I SHOULD have done was to use @accountstealth as a case study, take some credit for his success, and offer a package to other service providers.
EDIT: This just gave me a good idea.
Or what I could do is double down on my relationship with @accountstealth, annoy him until he agrees to make a Reddit offering with me, and then sell the crap out of it.
This brings up another problem with Option 1:
In order for me to create and sell a product, I need to get the information out of the service provider’s head and into my own.
I know without a shadow of a doubt that I can outline, design, create, and sell an attractive offer.
But in order for me to absorb their knowledge WITHOUT actually having executed the method on my own, I need to work 1 on 1 with a service provider long enough to understand their method in order to develop it into a neatly packaged product.
That’s not as easy as it sounds.
Most of the people who are good at technical stuff like traffic are ineffective communicators.
Forget about writing articles or making videos – they simply don’t have the endurance to explain themselves as coherently as people like me do.
They’re behind the scenes types, numbers guys, and less verbose than yours truly.
And this STILL doesn’t solve the problem of HOW THE F are we supposed to sell the damn thing if I don’t have a story to tell about it?
There is a 3rd option – which is to do what I’m doing with Mr TikTok.
Like I mentioned before, I’ve already sold a few copies of his TikTok thing on his behalf.
I pay him a fee, he gives access to the goods, and I pocket the difference.
The next step is to use his method on one of my own models.
Lucky for me, I just signed a new girl yesterday.
Hopefully I’m not jinxing myself here, but this girl is a shibari practitioner with almost 20k followers on Instagram.
She’s got a good head on her shoulders, professional, and best of all: responsive.
I have a VERY good feeling about her.
My plan is to implement Mr TikTok’s methods for my new model, note her results over the course of 30 days, and then write a case study about her performance.
This case study will ACTUALLY be a case study, but will ALSO be a de facto sales piece that promotes the TikTok product we already have available.
Once we have the positive result – and accompanying story – I will promote the everloving f*ck out of it until the market tells me it’s no longer valuable.
At that point, I’ll simply repeat the process with a different method – over and over until I’m either out of methods, out of the industry, or have more money than I know what to do with.
The Million Dollar Man – Part Deux
In my last article, I mentioned that I had reconnected with an agency owner pulling in over a million dollars per month in profit.
This guy originally found me via my journey thread on HackForums and reached out because he wanted me to make SOPs for his VAs.
That deal fizzled out, but when we reconnected a week ago ago, we spent an hour spitballing some new ideas that seemed promising.
The first one was for me to look for agencies to acquire that already had a working structure, SOPs, employees, and a marketing system which he could hand off to VAs with as little involvement as possible.
This guy is very ambitious and plans to dominate the entire market.
And honestly, I think he might even pull it off.
After our call, I sent him an offer for collaboration.
Apparently, the offer I sent was a little too ambitious.
I won’t tell you how much I asked for, but it was kind of ridiculous.
We had another call two days ago where he confided in me that he didn’t even know how to respond because my offer was so outrageous.
I really liked the idea of working with this guy, obviously because of the scope of his operation, but also because we had a genuinely good connection.
I don’t think we’ve ever had a call go for less than an hour.
Another problem with the proposed role was this: how would I be paid commission on any agencies that were acquired?
How can you quantify the acquisition of a company into a percentage-based commission?
- Percentage of the purchase price? Well that incentivizes me to inflate the valuation.
- Percentage of revenue generated as a result of the acquired agency’s methods, staff, and structure? How would you even calculate that?
- Percentage of the GROSS revenue of his entire operation? Even I know that’s WAY too generous.
That said, there has to be some kind of incentive for me to perform this role properly.
On our call yesterday, he brought these points up. I agreed that there was no real solution.
Unfortunate, but it is what it is.
However, it was obvious we both still wanted to take advantage of each other’s unique talents, so we brought up the info marketing idea again.
After a very spirited two hour conversation, we had finally reached an agreement:
He would bring me into the agency, let me peek behind the curtain, and together we would productize his entire operation.
I LOVED this idea, but it was still really just a glorified version of Option 1: sell someone else’s method.
Still, if I’m going to sell someone’s method, I’d rather sell the BEST method I can get my hands on – as evidenced by the millions in profit his agency is generating.
And besides, working with the Million Dollar Man brings other benefits as well.
For one thing, this guy has already created several million dollar businesses before even getting into OnlyFans.
I don’t know if he wants me talking about them just yet so I won’t mention what they are. But the dude is one of these business super geniuses who has the Midas touch.
Pretty much the opposite of me.
To be fair, I think he would agree that he couldn’t write an article to save his life.
But that’s what he has me for.
What I bring to the table are my connections, my audience, and my ability to rapidly productize and sell information.
I’m very optimistic about this arrangement.
Not only will we have the info marketing thing going, but I’ll be able to take advantage of other areas of his operation as well to make things happen faster.
For example, once the products are created, he’s going to use his own network of “Dan Blizerian type” influencers (his words, not mine) to promote them.
Apparently he’s also a wizard at paid ads, which will we can use to sell the products as well.
Remember: my main issue with Option 1 (selling someone else’s methods WITHOUT any firsthand experience) was that I wouldn’t be able to SELL them as effectively because I would not have a personal story to tell ABOUT their execution.
However, if he can tap some influencers and set up paid ads to do the selling for us, then that solves the problem of lack of “sizzle,”
I have essentially talked my way into becoming the head of the information marketing and coaching arm of his OnlyFans agency.
And in exchange, all each of us have to do is the same thing we were going to do anyway.
Except now, it’ll be with the help of someone who is VERY good at the things the other is bad at.
Again – I’m VERY optimistic about our current deal.
The only thing I’m worried about is what I mentioned before:
Getting the information from HIS HEAD into MY HEAD in a way that provides enough understanding for me to be able to effectively TEACH it without having EXPERIENCED it will be a challenge.
This guy is not easy to get ahold of, nor is he good at explaining things.
That said, I’m sure I could always slip him a model or two and be like,
“Hey, do you mind if we run this strategy on this new girl? That way we can provide a case study of how we recently executed this method, thereby increasing credibility (and sales).”
NOTE: I don’t really say words like “thereby.” Only in articles.
Don’t get me wrong, I would LOVE to partner with other members of the OFM community and productize their services as well.
Part of my agreement with the Million Dollar Man is that I’m allowed to keep my own info business. Everything he and I do together will be part of a separate entity.
Besides, one thing I’ve learned in this business is that things move FAST.
And partnerships that you think would last forever often end ebruptly.
So who knows if this will even happen?
Still, I have a good feeling about it.
But if you are interested in having a chat about productizing your services, definitely feel free to hit me up on Telegram @yallapapi.
If not, all good.
Peace.
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